Senior Tour Coordinator

About the role

The Senior Tour Coordinator is responsible for managing complex touring merchandise programs while providing additional operational guidance and mentorship to members of the Touring team. Reporting directly to the Director of Touring, this position plays an important role in ensuring the successful execution, financial performance, and operational efficiency of assigned touring projects. As an experienced member of the department, the Senior Tour Coordinator serves as a resource to Tour Coordinators and the Touring Operations Coordinator, offering guidance, sharing best practices, and assisting with operational challenges. This position contributes to team development and process improvements while operating under the direction and oversight of the Director of Touring.

What you'll do

Touring Operations & Account Management

• Independently manage the planning, coordination, and execution of complex, high-profile touring merchandise programs, ensuring operational excellence and strong financial performance.
• Collaborate with Brand Managers to develop compelling tour merchandise lines that maximize sales and profitability while maintaining creative integrity, cohesive branding, and product quality.
• Develop and analyze tour projections, budgets, and sales forecasts to support financial planning, artist signings, and business decisions.
• Coordinate road managers, touring personnel, and third-party vendors, including trucking, trailers, and venue merchandising teams, to ensure seamless touring operations.•
• Serve as a primary point of contact for artist management and touring partners, proactively addressing operational challenges and maintaining strong client relationships.
• Analyze ticket counts, historical sales data, and market trends to forecast on-site sales, optimize inventory replenishment, and maximize revenue throughout the tour cycle.
• Work closely with the Touring Logistics Coordinator to ensure timely and accurate product shipments to venues, warehouses, and touring destinations.
• Collaborate with Accounting to ensure accurate, timely venue collections, financial reconciliations, and client settlements.
• Assist in identifying and coordinating international touring partners to support global touring initiatives.
• Work with warehouse operations to reconcile ending inventory and identify opportunities to liquidate excess merchandise across available sales channels.
• Travel periodically to concerts, festivals, pop-up shops, and other live events to ensure merchandising, logistics, and quality standards are upheld.

Team Mentorship & Operational Guidance

• Serve as an experienced resource to Tour Coordinators and the Touring Operations Coordinator, providing mentorship, knowledge sharing, and guidance on daily operational responsibilities.
• Assist team members in navigating complex touring projects, troubleshooting logistical challenges, and identifying effective solutions.
• Provide informal coaching and support to help develop team members' technical knowledge, organizational skills, and understanding of touring operations.
• Support the onboarding and training of new Touring team members by sharing established processes, best practices, and operational knowledge.
• Promote consistency in workflows, communication, and execution across touring projects.
• Assist with resolving operational challenges within the scope of the role, escalating significant concerns or decisions to the Director of Touring as appropriate.
• Foster a collaborative, accountable, and solutions-oriented team environment.

Operational Excellence & Process Improvement

• Support the implementation of departmental processes, procedures, and initiatives as directed by the Director of Touring.
• Assist in maintaining consistent operational standards and best practices across touring programs.
• Collaborate with Brand Management, Accounting, Warehouse Operations, and other departments to ensure alignment on touring deliverables.•
• Proactively identify operational risks, inventory challenges, and logistical inefficiencies, recommending solutions to minimize disruptions and protect profitability.
• Provide additional operational support on departmental projects and initiatives as assigned by the Director of Touring.

Qualifications

• 5+ years of progressive experience in tour and event merchandising, preferably supporting independent and major-label recording artists.
• Demonstrated experience independently managing complex touring merchandise programs and multiple artist accounts.
• Comprehensive understanding of touring merchandise operations, including inventory forecasting, logistics, vendor management, financial settlements, and tour profitability.
• Strong analytical and financial skills, with experience developing sales projections, evaluating performance, and identifying opportunities to improve profitability.
• Exceptional organizational, project management, and problem-solving skills, with the ability to balance competing priorities and meet demanding deadlines.
• Strong communication and relationship management skills, with the ability to interact professionally with artist management, internal stakeholders, and external touring partners.
• Proficiency in inventory and project management systems; experience with Atvenu, ShipHero, Monday.com, Excel, QuickBase, and Tallie is a plus.
• Broad knowledge of music merchandising verticals, including E-commerce, Retail/Licensing, and VIP Ticketing.
• Established relationships with vendors, suppliers, and third-party logistics providers preferred.
• Strong understanding of music, fashion, and merchandise trends across rock, country, hip-hop, and pop genres.
• Ability to work independently while remaining receptive to direction, feedback, and established departmental priorities.
• Willingness to travel periodically and accommodate the evolving demands of live touring operations.