American Family Care (AFC)

Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non-emergency room care, providing treatment for injuries and illnesses in a convenient, lower-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company-owned and franchised centers across the United States, caring for over 3.5 million patients annually.

Role Summary

American Family Care is hiring a Senior SEO Analyst to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership.

The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence.

What You’ll Do

SEO Program Management (60–70%)

• Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
• Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
• Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
• Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
• Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
• Identify gaps and opportunities across national and local organic presence and translate them into clear action plans

Marketing Analytics & CMO Support (30–40%)

• Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
• Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
• Help build and refine reporting frameworks that connect marketing activity to business outcomes
• Support preparation of board-level and leadership materials with data accuracy and analytical rigor

What We’re Looking For

• 3 to 5 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
• Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
• Experience managing or coordinating with external agencies
• Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
• Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
• Familiarity with AI-assisted analysis tools is a plus
• Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
• Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners