SEO Content Strategy Specialist

As the Americas Content & SEO Specialist for the Digital Experience Team at Infor, you will help optimize our US and LATAM websites for discoverability, relevance, conversion, and content quality. This is a highly hands-on, individual contributor role with day-to-day responsibility for on-page SEO, localized content strategy, and the quality of the copy that goes live across the region.

In this role, you will identify localized content gaps across US and LATAM markets and build strategies to close them. You will conduct SEO and GEO (generative engine optimization) research to inform content priorities, and review content requests coming in from across the business to ensure every page is fully optimized and every piece of copy is high quality, brand compliant, aligned with our editorial guidelines and tone of voice, and clear in articulating our unique differentiators.

Working closely with regional marketing, content, creative, and web stakeholders, you will coordinate ongoing website updates, content publishing, and performance reporting, while continuously identifying opportunities to improve conversion rate and the overall website experience across the Americas.