Manager, Franchise Marketing Strategy
ServiceMaster
Lansing, MI(remote)
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JOB DETAILS
SKILLS
Artificial Intelligence (AI), Bioremediation, Brand Marketing (Branding), Brand Strategy, Business Growth, Business Skills, Campaigns, Career Development, Channel Marketing, Coaching, Consulting, Consumer Marketing, Cost-Per-Lead, Data Analysis, Dental Insurance, Franchise Development, Franchise Management, Housekeeping/Cleaning, Lead Generation, Leadership, Marketing, Marketing Metrics, Marketing Plan, Marketing Strategy, Media Buying and Planning, Online Marketing, Online Reputation Management (ORM), Operations Planning, Organizational Skills, People Management, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Return on Investment (ROI), Revenue Growth, Sales, Search Engine Optimization (SEO), Team Lead/Manager, Technical Strategy, Time Management, Training Program Development, Training/Teaching, Trend Analysis, User Documentation, Vision Plan, Webinar, Website Conversion, Website Optimization
LOCATION
Lansing, MI
POSTED
3 days ago
Description
A New Role. A New Opportunity. Your Next Step
ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU!
Perks & Benefits That Support You:
- Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
- Competitive 401(k) match to help you invest in your future
- Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
- We’re committed to your development with career advancement and professional growth
Manager, Franchise Marketing Strategy :
TWO MEN AND A TRUCK®is seeking aManager, Franchise Marketing Strategy to lead the Franchise Marketing Strategy team and serve as the primary marketing advisor to franchise owners and operators across the system. This role is responsible for helping franchisees develop effective local marketing strategies that drive lead generation, brand visibility, and revenue growth. The Franchise Marketing Strategy Manager works closely with Marketing & Brand Strategy, Marketing Technology, Paid Digital Shared Services, and Franchise Business Consultants to ensure franchise owners receive coordinated support across marketing strategy, digital execution, and operational planning. This role positions franchise marketing support as a proactive consulting model focused on improving marketing performance, strengthening local market visibility, and maximizing return on marketing investment.
What you will do:
- Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance.
- Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives.
- Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management.
- Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results.
- Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates.
- Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities.
- Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth.
- Lead and develop the Franchise Marketing Strategy team.
- Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis.
- Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets.
- Work closely with Franchise Business Consultants to support franchise performance and growth
What you will bring:
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- 6–8+ years of marketing experience with increasing responsibility.
- Experience working with multi-location brands, franchise systems, or marketing consulting environments preferred.
- 2 to 3 years of leadership or team management experience
- Strong understanding of marketing strategy, media planning, and digital marketing channels.
- Knowledge of SEO, paid media, and local digital marketing practices.
- Ability to analyze marketing performance data and translate insights into strategic recommendations.
- Strong consulting and relationship-building skills with business owners and operators.
- Strong organizational and time management skills.
Work Location: This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County.
Compensation: Pay ranges at SMB are designed to reflect skills, experience, and business needs. The range shown excludes location-based adjustments, and most new hires start below the top of the range. For this role, the estimated range starts at $90,000
About SMB:
ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®.
While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.
Equal Opportunity Employer:
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
Accessibility & Accommodations:
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at
weacknowledge@servicemaster.com
.Pre-Employment Screening:
Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.
Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.
California Applicants:
Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
About the Company
S
ServiceMaster
ServiceMaster-servicemaster
COMPANY SIZE
1 to 9 employeesINDUSTRY
Business Services - Other
FOUNDED
1929