Automotive Business Development Center Representative

Al Packer Ford | Royal Palm Beach, FL

Job Description

Al Packer Ford Royal Palm Beach is seeking a motivated Automotive Business Development Center (BDC) Representative to join our service support team. This role is responsible for managing inbound and outbound customer communication, setting appointments, and nurturing leads through consistent follow-up.

This position plays a critical role in generating showroom traffic and supporting the service department. The ideal candidate is organized, energetic, comfortable on the phone, and confident using CRM systems.

Responsibilities

• Respond to internet, phone, and live chat inquiries promptly and professionally

• Make high-volume outbound calls to follow up on service leads

• Schedule and confirm sales appointments

• Maintain accurate records in the dealership CRM system

• Utilize phone scripts, email templates, and text messaging tools

• Nurture leads through consistent follow-up communication

• Support the sales team with appointment coordination

• Maintain positive working relationships with teammates and management

Qualifications

• Strong computer proficiency and ability to learn CRM systems

• Previous customer service or call center experience preferred

• Automotive experience is a plus but not required

• Excellent verbal and written communication skills

• Positive, energetic, and team-oriented attitude

• Ability to work in a fast-paced, goal-driven environment

• Strong organizational and follow-up skills

Benefits

• Competitive Pay

• Flexible Working Hours

• Health Insurance

• PTO & Sick Leave

• 401(K)

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.