Short-Form Content Creator

Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet. Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Position: The Short-Form Content Creator is an end-to-end producer of video for social media, the King Arthur website, and other digital platforms. This role works closely with the Creative, Video, Social Media, Test Kitchen, and Direct teams to ideate, produce, shoot, and edit multiple videos per week. Outputs include recipe walkthroughs for TikTok and Instagram, recipe and product demonstrations for King Arthur’s online shop, and promotional videos for On-Demand classes and other products. The Content Creator participates in photo and video shoots to capture footage of baked goods, baking processes, and behind-the-scenes activity and turns around high-priority videos as needed. The Content Creator also occasionally assists on set and on location for long-form video productions.

The Benefits: Yes, we have the standard "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.

The Location: Hybrid combining working from home, and onsite in White River Junction VT between 3-5 days per week. Ideal candidates will be located within 120 miles of our offices.

The Pay: $50,900 to $69,300 annual salary; commensurate with experience.

Essential Duties and Responsibilities

• Light, shoot, and edit up to three short-form videos for social media per week.
• Attend regular photo shoots to capture video of baked goods, the baking process, and behind-the-scenes work of the baking and Creative teams.
• Produce and edit short horizontal videos demonstrating King Arthur products for use on King Arthur’s online shop, with an expected output of up to 25 videos per year.
• Edit existing video content, such as YouTube and podcast video, into compelling clips for social media, recipe pages, and other platforms.
• Identify and pitch new formats for the website and social media channels. Produce timely videos that align with relevant trends while incorporating a King Arthur perspective.
• As needed, assist on long-form video shoots with lighting, sound, camera operation, and other production needs.
• Produce and edit promotional video for On-Demand classes, products, and other marketing needs.

Education and Experience

• 3+ years of professional experience in videography and video editing, or equivalent demonstrated experience. Portfolio or reel demonstrating relevant video production and editing experience required.
• Proficiency with video editing software such as Adobe Premiere Pro.
• Experience creating video for social media platforms, including TikTok, Instagram, and YouTube Shorts, with an understanding of platform-specific formats and creative approaches.
• A passion for baking and storytelling (a good sense of humor is a plus!)
• College degree a plus.
• Equivalent combinations of relevant education, professional experience, and demonstrated capability will be considered.

Competencies

• Communication: Ability to convey concepts and ideas in clear, accurate, and compelling ways. Must have a strong command of video storytelling, from both a production (lighting, camera angles, etc.) and conceptual (storyline, POV, etc.) level. Ability to grasp, maintain, and eventually evolve the company voice across all platforms is key.
• Teamwork and Collaboration: Must be able to work in sync with and have positive relationships with multiple stakeholders, including the bakers in the Test Kitchen, the Social Media team, the Creative team, and Marketing team leadership. Provide and receive feedback to improve content.
• Time Management: Ability to balance shooting duties with editing duties and other work (such as brainstorming and campaign planning), while also staying nimble enough to jump on trends when necessary.
• Cultural Awareness: Is acutely aware of how to tell stories that are inclusive and welcoming to all viewers.

Success factors

• Genuine enthusiasm for King Arthur’s mission and products, commitment to living our values
• Is community minded – gets involved, volunteers

Physical requirements/work environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical requirements

• Ability to stand/sit for extended periods of time.
• Ability to hold camera equipment, upwards of 50 pounds.
• Ability to view computer screens for extended periods of time.
• Work environment
• Maintain a composed and professional demeanor within a busy, open office environment
• Adjustable workstations & wireless headsets
• Is able to spend time in a kitchen environment where ovens, burners, and all manner of ingredients are in use.

Safety

• Understands that safety is the responsibility of everyone at the organization
• Engages in safety and compliance training programs and encourage 100% team participation in same

Environment

• Adheres to company-wide green norms, looks for ways to reduce, reuse, recycle
• Educates oneself on KAB environmental campaigns
• Strives to continually improve and implement new processes to reduce our environmental impact

Travel

• Up to 10%

Uniform

• Business casual.

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.

There's room at our table for you! Apply today.

Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Baking provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.

*Amounts vary based on achievement of financial targets. Participation based on hire date and program entry date.