About the Role
This role sits at the center of brand social strategy for a major experiential entertainment organization with multiple physical venues across the country. The Brand Social Manager will own organic social across all brand and location channels, lead campaign development from tease through sustain, and serve as the creative and strategic connective tissue across every market. It is a high-visibility contract engagement that requires someone who can see the full brand picture and bring cohesion to a distributed, multi-location operation.
The ideal candidate is a seasoned brand social thinker who has managed multi-channel, multi-market campaigns end to end. They are equally comfortable setting creative direction and rolling up their sleeves to review agency output, write a social playbook, or align stakeholders on programming priorities. They bring a point of view on brand, move with urgency, and know how to hold a north star across a complex organization.
Key Responsibilities
- Own and manage existing brand social channels across Instagram, TikTok, Facebook, and LinkedIn, ensuring consistent voice, creative quality, and strategic alignment
- Lead organic social and creator strategy across evergreen, seasonal, programming, and revenue product pillars for all locations
- Drive campaign social strategy for title-specific, seasonal, and attraction-swap moments, overseeing full go-to-market planning across tease, reveal, launch, and sustain phases
- Manage always-on social agencies and content vendors through end-to-end production, including monthly concept approvals and asset allotment sign-off
- Collaborate on new location channel launches and review local marketing plans to ensure creative alignment with the broader brand strategy and creative direction
- Support B2B and LinkedIn social strategy in partnership with employer brand, HR, and general managers across venues
- Partner with licensees on social strategy including audience targeting, creative formatting, and distribution approach, and develop clear social playbooks for franchise and licensed experiences
- Align with on-site operations, local marketing managers, and local social leads to support always-on programming, activations, and events across locations
Required Skills & Experience
- 5 or more years of experience in brand social media management, with demonstrated ownership of multi-platform, multi-market programs
- Proven ability to lead campaign development across a full go-to-market lifecycle, from strategy through creative execution
- Experience managing external agencies and content vendors with strong creative oversight skills
- Comfort operating across both consumer-facing brand social and B2B or LinkedIn strategy
- Strong stakeholder communication and cross-functional collaboration skills across distributed teams
- Ability to build and maintain cohesive brand strategy across multiple locations or markets simultaneously
Preferred Skills
- Background in experiential entertainment, live events, theme parks, or venue-based marketing
- Experience developing social playbooks or franchise licensing support for partner or licensee-led programs
- Familiarity with SEO-driven editorial content distribution via social channels
- Los Angeles, CA base for ease of potential conversion to a full-time, on-site role