Paladin Consulting is currently hiring a Social Media Analytics Analyst to join our team working onsite at our client's office located in Addison, TX.
We work with companies that offer environments for our employees to contribute, learn, and advance their career. We treat you like you are part of the family.
Job Title: Social Media Analytics Analyst
Work Location: Addison, TX
Duration: 1 year contract with option to extend
Education/Experience Required: 1–3 years of ex
Job Description & Responsibilities:
- Ensure social media posts are discoverable, measurable, and timely, transforming social data into actionable insights for the Global Social team.
- Manage content tagging, taxonomy, weekly reporting, and campaign data to deliver performance insights and trend analyses.
- Collaborate with social, creative, legal, and IT teams to maintain smooth and consistent processes.
- Generate weekly performance reports and maintain clean campaign data for analysis.
- Develop dashboards for real-time campaign tracking and support quarterly recaps with organized data.
- Tag published content with UTMs and campaign taxonomy to ensure measurability and consistency.
- Conduct weekly trend scans across major platforms and monitor platform changes and competitor activities.
- Administer social tools, manage user access, and coordinate reviews with IT and procurement.
- Maintain content calendars, manage legal approvals, and track content status.
- Act as a primary contact for social tool requests and troubleshooting, escalating issues as needed.
- Collaborate with various teams to align workflows with global social goals and document processes for clarity.
Skills & Qualifications:
- 1–3 years of experience in social media analytics, reporting, or marketing operations.
- Proficiency in Excel, dashboard creation, and KPI tracking (e.g., Power BI).
- Experience with social media management and listening tools (e.g., Dash Social, Meltwater) and platform analytics.
- Knowledge of UTM parameters, content tagging, and naming conventions for campaign tracking.
- Familiarity with TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn, including platform trends and updates.
- Strong organizational skills for managing content calendars and approval workflows.
- Excellent communication and problem-solving abilities.
- Experience supporting global or multi-market social teams.
- Experience with platform governance, such as Meta Business Manager.
- A passion for the beauty industry is a plus.
For more information or to view other opportunities, visit us at www.paladininc.com.
Paladin is an EEOC employer.