Social Media Content Creator

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Hampton Roads Transit is looking for dynamic, customer service oriented, and energetic people to become part of a committed team providing excellent and effective public transportation to the Hampton Roads region. We offer unmatched benefits and competitive wages in a stimulating and rewarding environment.  

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Hourly Wage: $24.09-$26.44

The Content Creator is responsible for developing engaging, high-quality digital content that showcases Hampton Roads Transit (HRT) and goCommute across social media and digital platforms. This role captures the stories, people, services, and community impact that strengthen the agency's brands, increase public awareness, and drive audience engagement.

Working closely with the Marketing and Strategic Communications team, the Content Creator plans, produces, and edits photo, video, and graphic content that supports marketing campaigns, service promotions, public outreach, and organizational communications. The position requires creativity, strong visual storytelling skills, and the ability to capture authentic, real-time content in a fast-paced environment.

Success in this role is demonstrated by consistently producing compelling content that reflects the agency's mission and brand, increasing engagement across digital platforms, supporting successful marketing campaigns, and identifying creative opportunities to connect with riders, commuters, employees, and the community.

Essential Job Functions:

(Duties listed are not intended to be all inclusive nor to limit duties that might reasonably be assigned.)

Content Creation & Production

• Create original content for social media, including photography, short-form video, graphics, and behind-the-scenes storytelling.
• Capture engaging visual content featuring HRT transit services, facilities, employees, customers, community partners, and agency initiatives.
• Film, edit, and optimize content using mobile devices and digital editing software for publication across multiple social media platforms.
• Develop scripts, shot lists, storyboards, captions, and creative concepts that support marketing and communications objectives.
• Produce content for Hampton Roads Transit and goCommute campaigns, programs, and special initiatives.

Social Media Content Development

• Execute content aligned with the agency's social media strategy and editorial calendar.
• Create platform-specific content optimized for Meta, LinkedIn, and emerging social media channels.
• Monitor social media trends, platform updates, and content best practices to identify opportunities for timely and relevant content.
• Assist with real-time content creation during agency events, outreach activities, service announcements, and special initiatives.
• Organize, submit, and maintain completed content for publication and future use.

Field Production & Community Engagement

• Attend agency events, community outreach activities, meetings, and promotional events to capture on-site content.
• Ride HRT services—including bus, light rail, ferry, OnDemand, and other transit services—to produce authentic visual content highlighting the customer experience.
• Coordinate filming schedules with agency departments, employees, and external partners.
• Conduct interviews with employees, riders, community partners, and stakeholders for promotional and educational content.
• Serve as an on-camera host or participant in videos as appropriate to support storytelling and audience engagement.

Creative Collaboration

• Participate in campaign planning, creative brainstorming sessions, and content strategy meetings.
• Recommend creative concepts and emerging content formats that enhance audience engagement and support agency objectives.
• Collaborate with marketing, communications, public outreach, and other departments to ensure content aligns with brand standards and organizational messaging.
• Organize and maintain digital asset libraries, ensuring content is properly archived and accessible.

Other Duties as Assigned

• Manage records created and received in compliance with the Hampton Roads Transit Records Management Policy and Procedures.

Required Knowledge, Abilities and Skills essential to Job Functions:

• Demonstrated experience creating engaging digital content for social media platforms.

• Strong visual storytelling skills with an eye for photography, composition, and video production.

• Proficiency creating high-quality content using smartphones and mobile production equipment.

• Knowledge of current social media platforms, trends, algorithms, and audience engagement strategies.

• Strong understanding of short-form video production and social media content best practices.

• Excellent written, verbal, and interpersonal communication skills.

• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

• Comfortable interacting with agency staff, customers, and members of the public.

• Ability to work independently while contributing effectively within a collaborative team environment.

• Willingness to appear on camera and represent the agency in digital content when appropriate.

• Flexibility to work occasional evenings and weekends for events and time-sensitive content opportunities.

Required Software Knowledge and Skills essential to Job Functions:

Proficiency in using computer systems and the listed software applications associated with performance of assigned work is essential.  Proficiency in use of social media apps to be used. Basic problem-solving skills associated with software applications used is expected.   Software usage relevant to job duties will be evaluated.

Software applications:

• Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Canva
• Adobe Express
• CapCut and/or Edits
• Meta Business Suite
• LinkedIn
• Adobe Creative Cloud products (preferred)
• Smartphone photography and video editing applications

Safety Responsibility:

Perform all job duties and responsibilities in a safe manner to protect oneself, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures and policies. Take an active part in reporting unsafe conditions and any hazards within the workplace to their Supervisor, Manager and/or the Safety Department.

Training and/or Education:

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Graphic Design, Film, or a related field preferred. Relevant professional experience or a strong portfolio of digital content may be considered in lieu of a degree.

Required Experience:

Two or more years of experience creating digital and social media content for an organization, agency, brand, or business. Experience producing photography, short-form video, and social media campaigns is preferred. A portfolio demonstrating content creation and storytelling abilities is required.

Licenses or Certificates:

Possess a valid Driver's License. Acquire a Virginia Driver's License within 60 days after the date of hire (in instances when an out of state license is not the applicant's current state of residence).

Special Requirements:

This position is classified as non-essential personnel.

FLSA Status:

Non-exempt

Physical Demands:

Work requires frequent use of cameras, smartphones, computers, and other digital equipment. Position involves walking, standing, riding transit vehicles, and occasionally lifting photography or video equipment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Unusual Demands:

Position requires occasional evening and weekend work to support agency events, community outreach activities, and time-sensitive content opportunities. Work is performed in office environments, outdoors, onboard transit vehicles, and throughout the HRT service area. Must be able to manage multiple projects simultaneously while producing timely, high-quality content. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Work involves meeting multiple demands on a timely basis.  Duties may require some seasonal overtime.

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HRT is proud to be an Equal Opportunity Employer. If you need reasonable accommodations to complete the HRT employment application and/or the interview, contact HRT Human Resources at (757) 222-6000 or email careers@hrtransit.org.