Social Media Content Manager

Social Media & Content Manager

Peachtree Group Hospitality Management

Peachtree Group Hospitality Management is the hotel management division of Peachtree Group, operating hotels across a portfolio of recognized brands. We bring together a passion for hospitality, operational expertise, and a commitment to creating exceptional experiences for our guests. We’re looking for an experienced, creative Social Media & Content Manager to bring those experiences to life through engaging content and help showcase what makes our hotels special.

The Social Media & Content Manager (SMCM) plans, creates and oversees digital content for a portfolio of 20–25 hotels managed by PGHM, along with the PGHM above-property social channels and the vanity websites for portfolio hotels. The SMCM builds awareness for each property and for PGHM, strengthens brand presence across social channels and drives direct bookings.

The SMCM works closely with hotel property teams, Digital Marketing, and Revenue Management, and builds partnerships with travel creators, local tourism boards and lifestyle influencers to extend reach across the portfolio.

Job Responsibilities: 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.  

1. Content Strategy: Develop and execute a portfolio-wide social media and content strategy that supports brand standards, property positioning and direct booking goals.
2. Content Calendar Management: Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms, aligned with seasonality, local events and promotions.
3. PGHM Above-Property Social: Plan, build and manage the Peachtree Group Hotel Management (PGHM) above-property social calendar and posting, including company news, hotel openings, awards, team culture and recruitment content.
4. Content Creation: Write, design and produce posts, captions, short-form video, reels and stories that showcase each hotel and its destination.
5. Direct Booking Support: Partner with Revenue Management to promote packages, offers and need dates. Use trackable links to connect content to website traffic and direct bookings.
6. Vanity Website Management: Manage vanity websites for portfolio hotels, keeping content, imagery, offers and booking links current, accurate and on brand. Coordinate updates with web vendors and the Digital team and monitor site traffic and booking conversion.
7. Paid Social Support: Provide creative and audience input for paid social campaigns in coordination with the Digital team.
8. Influencer and Creator Partnerships: Identify, vet and manage relationships with travel creators and lifestyle influencers, including hosted stays, partner briefs, deliverables and results tracking.
9. Tourism and Community Partnerships: Collaborate with local tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.
10. Property Team Collaboration: Serve as the primary social media contact for General Managers and Sales leaders. Train property teams to capture and submit on-site content.
11. Community Management: Monitor comments, messages and mentions across all accounts. Respond or escalate within set timeframes and follow crisis communication protocols.
12. Brand Compliance: Ensure all content meets brand standards for each hotel flag and PGHM, including platform policies and disclosure rules for sponsored content.
13. Analytics and Reporting: Track reach, engagement, follower growth, website traffic and direct bookings driven by social. Report results and recommended actions to leadership.

Core Tasks:

•   Weekly content calendar review and publishing schedule for all properties

•   Weekly PGHM above-property content calendar review and posting

•  Monthly check-in with Revenue Management on need dates, packages and promotions

• Monthly performance report by property and portfolio, with a 30-day content outlook

• Monthly vanity website review of content, offers, imagery and booking links for each hotel

• Monthly touch point with property General Managers on upcoming events, openings and content needs

• Quarterly influencer and partnership plan with goals and measurables

• Quarterly on-property content shoots scheduled across the portfolio

• Daily monitoring of comments, messages and mentions across all accounts

 Competencies:

• Strong writing and visual storytelling skills, with an eye for content that drives bookings.

• Hands-on photography and video skills, including mobile shooting and editing.

• Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite or Meta Business Suite.

• Working knowledge of Adobe Creative Suite, Canva and CapCut or similar editing tools.

• Understanding of Google Analytics 4, platform insights and booking-engine attribution.

• Working knowledge of website content management systems such as WordPress, and basic SEO best practices.

• Ability to organize details for multiple hotels, multiple locations and multiple people. A strong multitasker.

• Communicate in a clear and concise manner with property teams, Marketing, Revenue Management and leadership.

• Sound judgment on brand voice, guest response and sensitive issues.

Physical Demands: 

The physical demands of this position include the ability to: 

• Sit for extended periods while performing computer-based work.
• Stand and walk during on-property content shoots and events.
• Lift and carry camera and production equipment weighing up to 25 pounds

Travel:  

This position requires 25% travel for property content shoots, partner and influencer activations, and team meetings.

 Education and Experience: 

• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience.
• Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands.
• Experience managing social accounts for multiple brands or locations at the same time.
  • Hilton, Marriott, Hyatt and IHG brand experience preferred.
• Portfolio showing original photography, video and written content.
• Industry certifications through various organizations. 
  • Meta Blueprint, Google Analytics or Sprout Social/Hootsuite certification preferred.
• Experience running influencer and creator programs, including hosted stays.

 Additional eligibility requirements:  

•  Possess general understanding of hotel operations and how operations interact with marketing, sales and revenue.

• Self-motivated with strong time management skills, keen abilities to set and achieve priorities.

• Strong problem-solving skills, ability to effectively manage multiple tasks simultaneously, function well under pressure, ability to remain positive and constructive under stress.

• Excellent verbal and written communication, effective listening, and presentation skills.

• Must be able to work a flexible and adaptable schedule to include evening and/or weekend events and shoots.

Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.