Social Media Manager

Dirty Mo Media, a digital content and podcast network, is actively seeking a talented Social Media Manager. The position leads and manages our social media team to grow our audience across every show and vertical we produce. This role owns social strategy, sets priorities, and demands sharp writing, authentic content, and fast, accurate execution that feels authentically Dirty Mo. It also brings partner and sponsor brands into our content in ways that perform for them and feel natural to our audience. Working closely with leadership, show producers, and talent, the Social Media Manager balances daily execution with long-term planning to keep Dirty Mo Media at the forefront of motorsports, sports, and entertainment culture online.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Leadership & Team Development:

• Directly lead and manage the Social Media team, as well as contractors and freelancers as needed.
• Set clear weekly priorities, assignments, and expectations, and hold regular one-on-ones and team meetings.
• Provide ongoing coaching and feedback, conduct performance reviews, and support each team member’s professional growth.
• Address performance issues directly and promptly, and keep leadership informed when escalation is needed.
• Review and edit team output before it publishes to maintain quality, accuracy, and voice.
• Build efficient workflows, approval processes, and coverage schedules for race weekends, live events, and breaking moments.
• Set an example of accountability, creativity, urgency, and professionalism.
• Make hiring recommendations and participate in the selection process as needed.

Social Strategy & Oversight:

• Own the social media strategy across Instagram, TikTok, YouTube, X, Facebook, and emerging platforms.
• Develop distinct social approaches for each Dirty Mo Media vertical and show, recognizing that each audience has its own voice, platforms, and expectations.
• Oversee daily content planning, creation, and publishing to ensure consistent, on-brand output.
• Write and edit high-impact posts and captions, with a command of racing content and the range to adapt that voice to new audiences.
• Partner with show producers and editors to clip, package, and optimize long-form podcast and video episodes into short-form content tailored to each platform.
• Create original supplemental content beyond show clips, such as behind-the-scenes footage, talent-driven posts, and trend-based formats, to promote and grow each show.
• React quickly to breaking news, cultural trends, and fan conversations while maintaining accuracy and credibility.
• Establish benchmarks, KPIs, and growth targets for each vertical to scale both reach and engagement.
• Protect and amplify Dirty Mo Media’s distinct, authentic brand voice.

Vertical Expansion & Growth:

• Champion Dirty Mo Media’s expansion into new verticals, treating the growth of each vertical as a priority alongside racing.
• Learn the culture, communities, and conversations of each new audience, including rodeo and Western sports, and build content that resonates authentically with those fans.
• Launch and grow social presence for new shows and sub-brands.
• Stay ahead of platform shifts, fan behaviors, and content trends.
• Experiment with new formats and approaches to expand brand presence into sports, lifestyle, and culture audiences.
• Identify opportunities for collaboration with partners, creators, and talent to amplify reach and engagement.

Business & Strategic Alignment:

• Partner with leadership to align social media strategy with company growth and revenue goals.
• Coordinate with show producers and talent across all verticals on releases, events, and launches.
• Own all partner and sponsor social deliverables from ideation through execution and reporting, so that every integration meets contractual commitments and FTC disclosure requirements, performs for the partner, and feels natural to our audience.
• Manage talent, partner, and agency approval workflows, ensuring content featuring talent likeness or partner brands is approved before it publishes.
• Lead all social reporting and analytics, both internal and external.

Community, Compliance & Account Security:

• Oversee community management across all channels, including comment moderation, fan engagement, and brand safety.
• Monitor for emerging issues involving talent, partners, or the brand, and escalate to leadership quickly with a recommended response.
• Ensure all content complies with music licensing, league and event footage rights, and trademark restrictions, and escalate rights questions before publishing.
• Own access, credentials, and security for all company social accounts, including two-factor authentication, permission levels, and prompt removal of access when team members or contractors depart.

POSITION QUALIFICATIONS

Competency Statement(s):

• Accountability – Accepts responsibility and holds self and team to high standards.
• Accuracy – Ability to post quickly while ensuring content is correct and credible.
• Adaptability – Embraces new audiences, verticals, and priorities as the company grows.
• Analytical Skills – Uses metrics and insights to drive decisions.
• Business Acumen – Understands how social supports broader company goals.
• Coaching – Develops team members through regular, direct, and constructive feedback.
• Collaboration – Works cross-functionally with leadership, producers, and talent.
• Communication, Verbal – Communicates effectively with team and stakeholders.
• Communication, Written – Writes clear, sharp, on-brand copy and adapts tone across audiences.
• Creativity – Brings fresh, innovative ideas to content and campaigns.
• Detail Oriented – Pays attention to details while moving at speed.
• Ethical – Demonstrates integrity and alignment with company values.
• Leadership – Gives clear direction, motivates the team, and holds people accountable.
• Listening – Uses active listening to understand fan feedback, team needs, and industry trends.
• Organized – Balances multiple platforms, verticals, and priorities systematically.
• Persistence – Pushes through challenges to deliver results.
• Quality Work – Ensures all content meets Dirty Mo standards.
• Reliability – Dependable and consistent in execution.
• Self-Motivated – Driven to grow audiences and impact.
• Time Management – Moves fast, meets deadlines, and prioritizes effectively.

SKILLS & ABILITIES

Education: Bachelor’s Degree (four-year college or technical school) required.

Experience: Minimum 5 years of social media experience, including leading social strategy for a sports, entertainment, or fast-paced digital brand. Proven track record of growing audiences and engagement. At least 2 years of direct people-management experience required.

Skills Required:

• Extensive knowledge of platform nuances, analytics, and trend culture.
• Demonstrated ability to manage, coach, and hold a team accountable.
• Excellent writing and editing skills, with the range to write for different audiences and brands.
• Knowledge of motorsports strongly preferred; familiarity with rodeo, Western sports, or broader sports culture a plus.
• Working knowledge of FTC endorsement guidelines and content rights and licensing.
• Strong organizational and resource management skills.
• Creator mindset: ability to both make and manage content.
• Proficiency with social publishing, analytics, and editing tools.
• Exceptional communication and collaboration skills across internal and external stakeholders.