Social Media Manager

Schedule

Mon- Fri

Responsibilities

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.
• Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
• Development and implement creative content, engagement and measurement strategies for the America First social media channels.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
• Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
• Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
• Oversee paid social media strategy and budgeting
• Maintain appropriate audit and risk management documentation for all social media actitivies

Qualifications

• Four year degree required in Marketing, Public Relations, or similar.
• 5+ years experience in social media advertising, communications or marketing.
• Excellent written and verbal communication skills.
• Strong technical background with advanced computer skills.
• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
• A solid understanding of ethical search engine optimization techniques.
• Exceptional leadership capabilities and strong interpersonal skills.
• Extremely strong communication and presentation skills.
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).
• Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
• Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.
• Ability to work effectively under deadlines and juggle several assignments simultaneously.
• Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
• Data, analytics, and metrics oriented.