What's The Job
We’re building a brand people actually want to talk about, and we’re looking for a Social Media Manager to help us do it. Our customers are as important as our product and we need someone who wants to take over our various social media channels to create engaging content for our growing audience.
This is a full-time role with expectation of travel to Arizona & Ohio facilities as needed.
Does This Sound Like You?
You are a creature of the internet, a social strategist and a natural storyteller. Basically, you’re plugged into what’s happening online and you love making content. You can work well solo and with a team, have strong creative instincts, and understand what resonates online. You’re interested in getting to know the Oats Overnight brand, voice, tone, and audience. You’ve got a sharp wit, authentic personality, and good sense of humor.
If you answered ‘yes’ to the above, let’s keep going.
Job Responsibilities
Strategy + Channel Ownership
- Develop and execute Oats Overnight’s organic social strategy across channels: Instagram, TikTok, Facebook, and Youtube
- Own the social content calendar and platform specific approach in collaboration with the broader marketing team
- Stay ahead of emerging platforms, formats, trends and audience behaviors
- Collaborate closely with the broader marketing team to ensure social is integrated into key brand and business initiatives
- Establish metrics for what great looks like on each channel, set clear goals against them, and own hitting those goals
Organic Content + Creative
- Translate brand moments and product launches into compelling social storytelling that builds excitement and keeps our community engaged
- Ideate, produce, shoot, and edit content both onsite and in the field that brings Oats Overnight ’s brand, products, and people to life in collaboration with the production team
- Plan, schedule, and post content across channels
- Ensure assets are optimized for each platform and the broader content calendar.
- Capture and publish content quickly using an iPhone and other lightweight production tools, balancing creative quality with the speed and spontaneity of social
Culture + Community
- Maintain a strong pulse on internet culture, social trends, emerging creators, platform behaviors and relevant cultural conversations
- Identify opportunities for Oats Overnight to participate in trends authentically (content & collabs)
- Build and maintain an engaged community through interactive content and other participation driven concepts
- Identify and elevate compelling UGC and community stories across Oats Overnight ’s channels.
- Partner with the Influencer team to extend creator content and develop opportunities for creator led storytelling across organic social.
Performance + Insights
- Own organic social reporting and performance metrics
- Monitor channel and content performance, analyze trends, and translate insights into actionable recommendations for future content and strategy
- Develop and execute ongoing testing across formats, creative approaches, hooks, and storytelling styles to continually improve performance
- Monitor competitor and category activity to identify emerging opportunities, trends and whitespace
- Share social insights and learnings to inform broader brand and marketing decisions
What You've Done And Who You Are
- 3+ years of experience in social media management, content marketing, digital marketing, brand marketing, or a related area
- Experience managing content across multiple social media channels and preferably for a CPG brand
- Strong writing skills and eye for visuals
- Experience creating and editing short-form video and other platform-native content
- Proficiency with Facebook, Instagram, TikTok, and Youtube platforms
- Experience using social media scheduling, content calendar, analytics, and project management tools
- Strong community management skills with the judgment to determine when an interaction requires escalation or broader internal follow-up.
- Excellent organization and prioritization skills with the ability to manage multiple channels, deadlines, and stakeholder requests.
- Highly curious and adaptable
- Proactive working style with the judgment and confidence to recommend ideas, identify opportunities, and move work forward
- Ability to work independently and collaboratively with a team when it comes to ideating, planning, producing, shooting, and editing content
Why You Might Like Working Here
- This is going to be fun.
- Casual, friendly team and culture. We're serious about what we do but we don't take ourselves too seriously.
- Every employee has equity.
- High growth potential with opportunities to expand.
- Free oatmeal. It's very good.
Why You Might Not Like Working Here
- The bar is high - this isn’t a cushy role
- We are growing quickly and have a fast paced work environment.
- You don’t like free oatmeal.