Tesla Energy is transforming how the world generates, stores, and consumes energy. We're looking for a social-first storyteller who can make our residential energy products (Powerwall, Solar, Home Charging, and the Tesla App) stand out across social platforms. Starting with X.com as our primary channel, you will own Tesla Energy's social presence globally, driving content strategy, creation, and engagement.
This role requires someone who is equal parts creative and operational. Someone who understands how stories spread, what makes people stop scrolling, and how to turn product innovation into genuine conversation. You'll help evolve and strengthen a growing program, not just maintain it.
- Develop and produce compelling social content showcasing Tesla Energy products, customers, innovations, and milestones, including original short-form video, graphics, threads, and real-time reactive content
- Translate product announcements, feature launches, company news, and competitive moments into timely, high-impact social content
- Source and curate user-generated content, customer stories, and real-world product performance that resonates authentically
- Own the Tesla Energy social content calendar and posting cadence on X.com, balancing proactive storytelling with announcement-driven content and adapting for additional platforms as the program scales
- Collaborate with internal teams (product, creative, comms, engineering, regional) and external partners including Certified Installers to surface stories worth amplifying, ensuring all content meets Tesla's corporate guidelines and brand standards
- Build and maintain social listening practices, stay ahead of platform trends and emerging formats, and proactively pitch new content ideas and campaigns to leadership
- Shepherd content through internal approval workflows, establish scalable production processes, track performance, and report learnings to leadership with clarity
- 5+ years managing social media for a brand with high public visibility, ideally at a product-led or design-forward company
- Platform-native expertise on X.com with strong instincts for what performs and why
- Content creation skills: sharp copy, designer briefs, video storyboards, or shooting compelling content on your phone
- Strong editorial judgment. You know which stories matter, when to post, and when to hold back
- Ability to move fast without sacrificing quality or brand integrity
- Genuine interest in energy, sustainability, or Tesla's mission
- Strong cross-functional communication skills with comfort operating in ambiguous environments, navigating approvals with patience, and evolving programs as they grow
Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
- Medical plans > plan options with $0 payroll deduction
- Family-building, fertility, adoption and surrogacy benefits
- Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
- Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
- Company paid Basic Life, AD&D
- Short-term and long-term disability insurance (90 day waiting period)
- Employee Assistance Program
- Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
- Back-up childcare and parenting support resources
- Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
- Weight Loss and Tobacco Cessation Programs
- Tesla Babies program
- Commuter benefits
- Employee discounts and perks program
Expected Compensation
$72,000 - $162,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.