This role reports to the Director, Digital Marketing and is accountable for our organic social strategy and execution across all corporate channels, for building an engaged community of researchers around our brand, and for turning our own scientists, field teams, and leaders into a credible, active voice on social media through an employee advocacy program. Community building: Identify and nurture the scientists, labs, and voices who champion our tools, and build programs (spotlights, takeovers, conversations, user-generated content) that give them a reason to engage with 10x publicly.