Social Media Manager

The role*

Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.

This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.

Responsibilities

Organic

• Manage Instagram, Facebook, and TikTok
• Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
• Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
• Schedule and publish in Meta Business Suite / native tools
• Light design in Canva; pull from photographer and job-site photos
• Monthly content report: what ran, what held, what to kill

Engagement

• Reply to comments and DMs within one business day during coverage hours
• Route leads via zapier to pipedrive and calendly.
• Light community watch: mentions, competitor posts, local housing news worth quoting
• Paid (Meta + Google Display / Demand Gen)
• Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
• Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
• Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
• Weekly spend and CPL snapshot; monthly: what we learned and what we change
• Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
• No spend increases without a written reason

Not in this role

• Brand strategy from scratch (you execute an agreed voice)
• Full-funnel SEO or the website rebuild
• After-hours community management unless a campaign is live and we pay extra hours

Must-haves

• 2+ years running brand social and hands-on Meta Ads Manager
• Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
• Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
• Clear written English; Spanish a plus for comments
• Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
• Comfortable in homebuilding and real estate

Hours and working rules

• ~16-20 hours/week, mostly Monday–Friday
• At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
• Content batching allowed; engagement and ad monitoring cannot go dark for 4 days