Social Media Specialist

Who We Are

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

Summary

We are looking for a creative, organized, and brand-savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform-specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.

Responsibilities

• Support the execution of tailored social media strategies for each brand within our portfolio.
• Create, edit, curate, and post high-quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand's unique tone and goals.
• Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
• Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
• Stay up to date on platform trends and industry best practices and apply them appropriately per brand.
• Collaborate with internal creative, marketing, and brand teams to align messaging to ensure visual consistency.
• Manage social media asset libraries and ensure brand consistency across platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media marketing.
• Strong design and video editing experience.
• Strong copywriting and content creation skills with the ability to shift tone and style across different brands.
• Proficiency in social media management and analytics tools.
• Support influencer marketing programs.
• Detail-oriented, well-organized, and comfortable juggling multiple projects.
• Strong interpersonal and communication skills, with a collaborative and proactive approach.

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.