Social Media Strategy Consultant TX

About Common Ground USA

Informed by lessons learned as the world's largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.

Background

Common Ground USA's Texas-based program is seeking to launch and grow a Texas-focused social media presence to build its strategic messaging reach within the state. This consultancy is intended to aid the team in building a strategic outreach plan and support operations throughout the planning, launch and early implementation, spanning fall 2026 - summer 2027.

Consultant Scope

Develop social media strategy to establish a presence, reach key audiences, build engagement and grow brand visibility of CG-USA Texas programming. In collaboration with Texas team members, develop a 6 and 12 month implementation plan, including messaging arc, storyline and content scheduling, a possible ad campaign, and monitoring for key platforms that may include Youtube, Facebook, TikTok, and Instagram.

Over the course of launch and implementation, support the Texas team in creating/finalizing content, fostering a community, tracking and analyzing social media performance, optimizing strategy based on insights.

Qualifications

• Professional background in Strategic Communications, Marketing
• Demonstrated experience building social media strategies
• Deep familiarity with Texas media markets and audiences
• Experience in building successful strategic communications campaigns or brand launch
• Experience in communications in advocacy, democracy, civic mobilization or other related fields is strongly desired.
• Ability to develop content to broad base of Texas audiences, including Spanish-speaking communities
• Knowledge of current social media trends, emerging formats, etc.

Deliverables

• Situational analysis of current social media presence and competitor landscape
• Social media strategy, including platform recommendations, target audiences, and objectives
• Messaging arc and key storylines
• 6-month implementation plan with content calendar
• 12-month implementation plan with content calendar
• Ad campaign recommendation
• Monitoring and evaluation framework
• Finalized/reviewed content on an ongoing basis
• Community management guidance or support
• Monthly performance reports with recommendations for optimization
• Final report with recommendations for continued execution

Schedule for performance

The assignment is structured in two phases: (1) Strategy and Implementation Plan Development - estimated at 18-20 working days over 1-2 months; and (2) Implementation Support - up to 10 working days per month over 7 months, focused on advisory support, content/performance review, and troubleshooting as the project team executes the strategy.

Contact Info: Please reach out to Program Manager Johandra Delgado for questions about this opportunity jdelgado@sfcg.org