Bilingual Creative Strategist (English & Spanish) — DTC Beauty & Skincare

Remote | Full-Time Contractor | $4,000–$6,000 USD/month + Performance Commission

About the Opportunity

We're Quasi (Lysander Commerce Inc.), a fast-scaling, eight-figure DTC K-beauty skincare brand growing toward nine figures and investing seven figures monthly in Meta advertising.

We're looking for an experienced Bilingual Creative Strategist who can develop high-performing direct-response advertisements for English- and Spanish-speaking audiences.

We're particularly interested in candidates with a proven background in beauty, skincare, anti-aging, cosmetics, or personal care.

You'll take ownership of creative research, consumer psychology, direct-response copywriting, and advertising concept development, transforming customer insights into compelling, scalable Meta advertisements.

This isn't a traditional social media content or translation role.

We're looking for someone who understands why consumers buy, knows how to identify winning advertising angles, and can create culturally relevant, persuasive advertisements in both English and Spanish.

You'll work directly with our creative production team to develop, test, and scale winning advertising concepts.

What You'll Do

Creative Strategy & Development

• Develop and deliver 15 high-quality, production-ready creative briefs per week, including concepts, hooks, scripts, customer avatars, and clear execution directions.
• Research customer pain points, purchasing motivations, objections, market trends, and competitor advertisements.
• Identify untapped creative opportunities, new customer segments, and scalable advertising angles.
• Develop direct-response concepts for UGC, testimonials, spokesperson ads, AI-generated videos, and other performance-driven formats.
• Translate consumer insights into compelling advertising narratives that drive measurable conversions.

English & Spanish Advertising Strategy

• Develop original advertising concepts, hooks, and scripts in both English and Spanish.
• Adapt creative messaging for Spanish-speaking audiences, particularly the US Hispanic market and relevant Latin American markets.
• Ensure Spanish-language advertisements feel natural, culturally relevant, and persuasive rather than directly translated from English.
• Research language-specific consumer behaviors, cultural nuances, purchasing objections, and emotional triggers.
• Identify opportunities to test winning English-language concepts with Spanish-speaking audiences and vice versa.
• Collaborate with production teams to ensure accurate language, tone, and execution across both markets.

Direct Response Copywriting

• Write compelling, conversion-focused video ad scripts with strong hooks, persuasive storytelling, product demonstrations, proof elements, and calls to action.
• Develop emotionally engaging advertising concepts that resonate with beauty and skincare consumers.
• Apply consumer psychology and direct-response principles to every stage of creative development.
• Create new iterations of winning scripts using different hooks, customer pain points, offers, and creative angles.

Creative Production & Collaboration

• Collaborate directly with Video Editors, AI Video Editors, designers, and other creative production specialists.
• Provide detailed creative briefs, references, scripts, and production guidance.
• Review completed advertisements and provide clear, actionable feedback.
• Ensure consistent quality, brand positioning, and messaging across English- and Spanish-language creatives.

Performance Analysis & Optimization

• Analyze Meta advertising performance through metrics such as CPA, ROAS, Hook Rate, Hold Rate, and advertising spend.
• Identify winning creatives and determine which elements contributed to their performance.
• Develop new variations and iterations based on advertising results.
• Apply performance insights to improve creative testing strategies and future production.
• Collaborate with the broader marketing team to scale successful creative concepts.

What We're Looking For

Must-Have Qualifications

• Professional fluency in both English and Spanish, including strong written and spoken communication skills.
• Proven experience as a Creative Strategist or Direct Response Copywriter specializing in performance advertising.
• Demonstrated experience personally developing advertising creatives associated with at least $250,000 USD in Meta ad spend.
• Previous in-house experience with a seven- or eight-figure DTC e-commerce brand, or experience at a creative agency serving brands of comparable scale.
• Strong experience developing direct-response advertising concepts, scripts, and creative briefs.
• Ability to independently write compelling, persuasive advertising copy in both English and Spanish.
• Strong understanding of Spanish-speaking consumer markets, including the importance of cultural adaptation in advertising.
• Proven knowledge of consumer psychology, direct-response copywriting, creative testing, and performance marketing.
• Hands-on experience developing Meta video advertisements.
• Ability to consistently produce 15 actionable creative briefs per week.
• Comfortable analyzing advertising performance data and developing data-driven creative strategies.
• Experience collaborating with video editors, designers, and creative production teams.

Highly Preferred

• Direct experience working with beauty, skincare, cosmetics, anti-aging, or personal care brands.
• Experience developing advertisements targeting women aged 40 and above.
• Experience creating Spanish-language performance advertisements for US Hispanic consumers.
• Experience developing profitable, high-spend advertisements for DTC brands.
• Experience with UGC, AI-generated advertising, long-form video ads, and emotional storytelling formats.
• Familiarity with AI-powered creative research, scripting, and production tools.
• A strong portfolio showcasing successful English- and Spanish-language advertising campaigns.

Compensation & Working Arrangement

Base Compensation: $4,000–$6,000 USD per month, depending on experience.

Performance Commission: 3% of qualifying advertising spend, subject to established performance criteria and the agreed compensation structure.

Working Arrangement:

• Fully remote
• Full-time, dedicated contractor position
• Monday to Friday
• At least four hours of daily overlap with US Eastern Time
• Direct collaboration with our in-house creative and marketing teams

This is not a freelance, project-based, fractional, agency-retainer, or part-time opportunity.

We're looking for someone who can become an integral part of our creative team and contribute to the brand's long-term growth.

How to Apply

We value proven results, technical expertise, and creative ownership over impressive job titles.

Please submit the following:

1. Updated Resume or LinkedIn Profile

Highlight your relevant experience in DTC e-commerce, direct-response advertising, and bilingual creative strategy.

2. Creative Strategy Portfolio

Share examples of advertising concepts, video scripts, creative briefs, and campaigns you've personally developed.

We strongly encourage examples from beauty, skincare, cosmetics, or wellness brands.

3. English & Spanish Advertising Examples

Provide links to three to five paid advertisements you've worked on, including Spanish-language creative examples.

For each example, please specify:

• Brand and product
• Target audience and market
• Your personal contribution
• Approximate advertising spend
• Performance results, where available

4. Your Biggest Creative Win — Loom Video (3–5 Minutes)

Walk us through your most successful advertising creative.

Please explain:

• The brand, product, and target audience
• The original advertising concept or hook
• Your creative development process
• What you personally owned or contributed
• The advertising spend and measurable results
• Why you believe the creative performed well

5. Spanish-Language Advertising Experience

Briefly describe your experience developing advertising campaigns for Spanish-speaking audiences.

Include the specific markets you've worked with and how you adapt creative messaging for different audiences.

Important Application Requirements

Applicants must demonstrate:

• Professional proficiency in both English and Spanish.
• Proven direct-response creative strategy experience.
• At least $250,000 USD in ad spend associated with creatives they've personally developed.
• Relevant experience with established DTC e-commerce brands or creative agencies.

Beauty and skincare experience will receive particular consideration.

Why Join Quasi?

You'll have the opportunity to work with an established, high-growth DTC beauty brand, contribute to a substantial Meta advertising operation, and develop creatives for both English- and Spanish-speaking markets.

You'll collaborate with a performance-driven creative team where ideas are tested, results matter, and successful creative work can generate meaningful additional compensation.

We're looking for someone who can combine consumer psychology, culturally relevant storytelling, and direct-response expertise to create advertisements that convert and scale.

If you've built winning DTC advertising creatives and can do it in both English and Spanish, we'd love to hear from you.

Apply today and help us create our next winning campaigns.