Specialist, Campaign Planning

Overview:

The Campaign Planning Specialist manages the planning and coordination of integrated marketing campaigns across The Vitamin Shoppe's omnichannel business. Embedded within a dedicated merchandising department while reporting to the Director, Integrated Marketing, this role serves as the primary marketing planning partner for assigned business categories. The specialist develops deep knowledge of their area of responsibility and translates business priorities, promotional plans, and product initiatives into coordinated marketing plans that support business objectives, customer engagement, and profitable growth.

 

Working closely with Brand Marketing, Creative, Merchandising, E-Commerce, Digital Marketing, CRM, Personalization, and Store Operations, the Campaign Planning Specialist manages campaign timelines, coordinates cross-functional execution, maintains the integrated marketing calendar, and helps ensure initiatives launch accurately and on schedule. The role serves as a central point of coordination across teams, driving alignment, accountability, and executional excellence throughout the campaign lifecycle.

 

The ideal candidate is highly organized, detail-oriented, and collaborative, and is comfortable managing multiple priorities in a fast-paced retail environment.

Responsibilities:

Integrated Campaign Planning

• Manage planning and coordination for assigned integrated campaigns across retail stores, e-commerce, email, paid media, organic social, and other customer touchpoints.
• Partner with Integrated Marketing leadership and Merchandising to translate campaign strategies, promotional priorities, and business objectives into actionable plans and timelines.
• Plan and coordinate seasonal campaigns, promotional events, product launches, and brand initiatives.

Integrated Marketing Calendar & Milestones

• Maintain the integrated marketing calendars, making sure campaign activities, promotional events, milestones, and channel activations are accurate and current.
• Track campaign milestones, deliverables, and deadlines, and communicate timeline adjustments and shifts in priorities to impacted stakeholders.
• Identify overlapping initiatives, scheduling conflicts, and dependencies, and recommend solutions or escalate to the Director, Integrated Marketing as appropriate.

Cross-Functional Collaboration

• Serve as a central coordination point for assigned campaigns, keeping Marketing, Merchandising, Creative, E-Commerce, CRM, Digital Marketing, and Store Operations aligned.
• Lead campaign planning meetings, including agendas, key decisions, and follow-up actions, to drive accountability and progress.
• Proactively follow up with partners to confirm progress, resolve open items, and flag potential delays.

Campaign Execution & Accuracy

• Monitor campaign readiness by tracking completion of creative assets, promotional details, and channel deliverables.
• Ensure promotional details (offers, dates, product, pricing, and legal requirements) are accurate and consistent across all channels.
• Conduct pre-launch quality checks on campaign assets and communications.

Performance & Continuous Improvement

• Partner with Marketing and Analytics teams to gather campaign results and prepare post-campaign recaps summarizing outcomes, KPIs, and lessons learned.
• Maintain and improve campaign checklists, trackers, templates, and SOPs to strengthen consistency and efficiency.
• Recommend improvements to campaign planning processes and cross-functional workflows based on results and stakeholder feedback.

Measures of Success

Performance in this role will be evaluated against measures including:

Measure	Definition of Success
On-Time Delivery	Assigned campaigns launch on schedule, with milestones met across partner teams
Campaign Accuracy	Offers, dates, pricing, and product details are correct and consistent across channels at launch
Campaign Readiness	Creative assets and channel deliverables are complete and confirmed ahead of launch
Partner Alignment	Cross-functional partners have clear briefs, timelines, and current calendar visibility throughout each campaign
Insight & Recap	Post-campaign recaps are timely and capture learnings that inform future planning
Process Consistency	Campaign templates, trackers, and SOPs are maintained and used consistently

Qualifications:

Required Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or an equivalent combination of education and relevant experience.
• 1–3 years of experience in marketing coordination, campaign planning, project management, or a related marketing function.
• Experience managing multiple campaigns or projects at once with cross-functional teams.
• Working knowledge of integrated marketing channels, including promotional, digital, CRM, and loyalty.
• Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Teams.

Preferred Qualifications

• Experience in retail, health and wellness, consumer products, or e-commerce.
• Experience supporting campaigns across both a physical store fleet and digital channels.
• Experience with project management or workflow tools such as Asana, Monday.com, Workfront, or similar platforms.
• Familiarity with campaign reporting and performance measurement.

Core Competencies

• Planning & Organization — manages timelines, priorities, and deliverables with accuracy and attention to detail.
• Collaboration — builds productive relationships and drives alignment across teams without direct authority.
• Communication — shares information, updates, and expectations clearly and proactively.
• Accountability & Follow-Through — owns assigned work and consistently delivers on commitments.
• Problem Solving — anticipates challenges, finds practical solutions, and escalates appropriately.
• Adaptability — responds effectively to shifting priorities and business needs.
• Continuous Improvement — looks for ways to improve processes and execution.

Equal Opportunity Policy

 

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

 

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

 

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

Compensation: The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $70,000 - $80,000 per year.