Specialist Digital Marketing

Hilton Grand Vacations is looking for a Specialist, Digital Marketing to coordinate and support integrated marketing campaigns and projects across email, mobile, web, SMS and related platforms for the North America region. This role translates campaign strategy and stakeholder needs into clear, actionable requirements for cross-functional execution teams.

The ideal candidate combines project management, digital marketing knowledge [LK1] [ST2] [LK3] and strong attention to detail. The candidate should have experience in campaign planning, audience segmentation, customer journeys, email and SMS personalization, dynamic content, email HTML, creative development, testing and quality assurance. The candidate should understand how audience, content, data and channel requirements work together to deliver relevant and consistent customer experiences, and be able to apply that knowledge when developing project requirements and reviewing creative and technical deliverables.

The Specialist is responsible for developing well-organized project requests, reviewing creative and technical deliverables, coordinating timelines, supporting quality assurance and maintaining campaign documentation from intake through launch and closeout. The successful candidate can apply established processes, research available resources, identify gaps or risks and recommend practical solutions with an appropriate level of independence.

Position has the option to work from the Corporate office in Orlando or from home in states in which Hilton Grand Vacations can legally employ.

Here's why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

Job Summary:

• Support the planning and execution of integrated marketing campaigns across email, mobile, web, SMS and related customer touchpoints.

• Translate campaign strategy and stakeholder input into clear, complete and actionable project requests for creative, development, data, deployment and quality assurance teams.

• Create and maintain Workfront requests with requirements that are accurate, complete and relevant, ensuring objectives, deliverables, business requirements, dependencies, timelines and approvals are clearly documented.

• Review and annotate Figma files and creative proofs to ensure content, design, functionality and project requirements are aligned.

• Document clear guidance for creative and development teams, including required deliverables, variations, functionality and implementation considerations.

• Apply a strong working knowledge of email and SMS personalization, dynamic content and audience-based content when developing creative and technical requirements to execution teams.

• Coordinate versioning, proofing and testing requirements across Workfront, Figma and related campaign tools to support thorough quality assurance.

• Apply sound judgment and clearly explain the rationale behind project requirements, review decisions and recommended approaches.

• Perform detailed quality assurance of digital marketing deliverables and verify that approved requirements are carried through consistently before launch.

• Develop and maintain working knowledge of customer journeys, audience strategies, campaign objectives, content standards and business rules that influence campaign execution.

• Manage multiple concurrent campaigns from intake through development, testing, launch and closure while maintaining accuracy, meeting deadlines and communicating status.

• Collaborate effectively with campaign managers, strategists, creative partners, developers, data teams and operational stakeholders while supporting clear ownership and decision-making.

• Maintain campaign documentation, project trackers, creative libraries and other internal resources so current information is organized, accessible and reusable.

• Participate in knowledge sharing, process documentation and continuous-improvement efforts that strengthen campaign quality, consistency and efficiency.

• Use Workfront, Figma, Airtable and Microsoft Office applications proficiently; familiarity with Salesforce Marketing Cloud and digital campaign quality assurance is preferred.

• Assist with day-to-day administrative tasks and other duties as assigned.

Qualifications:

• 1-3 years of relevant experience in digital marketing, campaign operations, project coordination or a related field.
• Demonstrated ability to create and review detailed project requirements, manage concurrent deadlines and support quality assurance.
• Working proficiency in Workfront and Figma, including project documentation, creative review and annotation.
• Strong working knowledge of email HTML and the ability to review email code, structure and rendering considerations.
• Experience supporting email and SMS personalization and dynamic content requirements.
• Strong written communication, organization, attention to detail, analytical reasoning and problem-solving skills.
• BA/BS/Bachelor's Degree or equivalent relevant experience

Preferred Qualifications:

• Experience supporting email, landing page, SMS or multi-channel campaign execution.
• Knowledge of digital campaign workflows, audience segmentation, personalization, dynamic content, testing and quality assurance.
• Experience with Salesforce Marketing Cloud, Airtable, campaign documentation and workflow improvement.
• Familiarity with responsive email development, personalization scripting or template-based content configuration.
• Marketing background in travel, hospitality, customer lifecycle marketing or a related field.

HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's ''America's Greatest Workplaces for Parents & Families.'' Over the past 30 years, the highest honor we've received is the continued loyalty of our Owners, Members and Guests. We've also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.

We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.