Specialist - Media

Overview:

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! 

 

Supports the Media Manager and team fully in the development, execution, and optimization of national media campaigns to acheive marketing and communication goals and brand growth. This role involves implementing and coordinating media buys, monitoring campaign performance, and ensuring brand consistency in all media executions. The Media Specialist works closely with internal teams and external vendors to deliver effective, data-driven campaigns that engage target audiences. Strong organizational skills, attention to detail, and knowledge of digital and traditional media channels are essential.

Responsibilities:

• Support the manager in development, implementation, execution, and ongoing optimization surrounding campaign tactics for General Market and Hispanic Market national media and local test campaigns
• Collaborate with internal teams and external partners to align paid media efforts with overall marketing goals and maintain momentem across complex workstreams to ensure timely launches and ongoing opportunities for campaign development
• Monitor and analyze campaign performance metrics to inform future allocations and optimizations as well as lead opportunities around A/B testing strategies and opportunistic
• Assist with vendor and partner relationship management and coordination
• Lead onboarding and management of enhanced data capabilities and activation
• Facilitate billing reconcilations and lead budget tracking and management
• Stay updated on platform changes, trends, and best practices

Minimum Wage: USD $63,000.00/Yr. Maximum Wage: USD $107,000.00/Yr. Qualifications:

• Bachelors Degree is required; Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred
• Understanding of national and local media planning and buying practices
• 1-2 years of related experience in media with a media or full-service advertising agency
• Strong attention to detail, creative thinking, excellent communication skills, multi-tasker, ability to work in a fast-paced environment
• Experience with both marketing resources and tools, as well as partnership building
  

 

Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite 

  

Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. 

  

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 7.5% of annualized base salary, based on actual company and personal performance. 

  

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com. 

  

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.