Spirits Specialist - Benicia, CA

Why Winebow?

At Winebow, we are strongly committed to creating an environment that fosters diversity, equity, and inclusion.  We are intentional in our efforts to ensure that every employee has a sense of value and opportunity in our company, and we work tirelessly to promote a culture of inclusion where our team feels safe, respected, and valued.  We want our Winebow family to feel at home and to be empowered to bring their best selves forward.  

We seek talent from all backgrounds to join our organization and are dedicated to achieving a diverse workforce in all aspects of employment including but not limited to recruiting, hiring, promotion, training, benefits, wage and salary equity. 

TOP PRIORITIES:

• Boost spirit sales and brand growth through account development.
• Achieve key goals: i.e. expand distribution, open new accounts, and conduct staff training.
• Serve as the go-to spirits expert, educating the sales team on products and categories spirits knowledge.

ESSENTIAL FUNCTIONS:

• Partner with District Managers to boost spirit sales, develop strategic plans, and achieve sales targets.
• Guide the growth of supplier’s brand priorities and awareness in market to achieve KPIs and account activation
• Work with supplier partners to drive key initiatives in the market and within the sales organization
• Drive sales and execute key spirit initiatives across accounts, both on and off-premises.
• Collaborate with Sales Management and team to prepare market work opportunities and spirits category Development
• Work with Spirits Portfolio Manager on supplier communications, marketing strategies, and prospecting new brands for portfolio growth.
• Keep ahead of market and industry trends, identifying target account types and new opportunities.
• Serve as a spirits portfolio authority, creating educational tools and leading large-group presentations and training sessions.
• Support accounts with tastings, staff trainings, consumer events, and maintain active engagement on social media platforms in line with corporate policy.

OTHER FUCTIONS:

Follow all safety policies and procedures; communicate hazards and/or suggest improvements to Manager. Other duties as assigned by the manager needed to enhance Winebow Spirits

WORKING CONDITION:

Field sales, significant travel by automobile/public transportation; travel by airplane/train and overnight stays may be required. Events during participation outside of corporate business hours. Lifting up to 45 lbs., bending, sitting, carrying, standing, manual dexterity, reaching, visual acuity, driving.

PHYSICAL REQUIREMENTS:

Lifting to 45 lbs., bending, sitting, carrying, standing, manual dexterity, reaching, visual acuity, driving.

MINIMUM REQUIREMENTS:

• Bachelor’s degree.
• Five plus years of industry experience.
• Supervisory experiences strongly preferred.
• Demonstrated computer knowledge, including MS Office suite.
• Demonstrated effective written and oral communication skills, including strong presentation skills.
• Valid Driver’s License.

EMPLOYER’S RIGHT

This job description does not list all the duties of the job. You may be asked by management to perform other duties. Winebow has the right to revise this job description at any time. This job description is not a contract for employment. Your continued employment with Winebow is by mutual consent.