Sr. Analyst, Business Intelligence

We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.

What You'll Do Here:

• Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
• Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers.
• Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making.
• Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights.
• Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards.
• Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices.
• Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning.
• Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team.
• Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies.
• Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels.

You'll Need To Have:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
• 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in executing brand tracking and Brand Lift research preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a passion for problem-solving and continuous improvement.