Job Description:
Sr. Associate Brand Manager- Mars Snacking - Cheez-It Brand
Chicago, IL
Office-based
The Senior Associate Brand Manager, Cheez-It will help shape and deliver what’s next for one of America’s most-loved snack brands. The Sr. ABM on the brand team leads business analytics and brand assessment with a focus on mining for insights, trends, and performance that support the development of brand strategy. Additionally, this role will lead cross-functional business teams in the planning and execution of a broad range of projects and initiatives to achieve brand and consumer activation objectives including delivery of sales, margin, market share, and HHP targets.
What are we looking for?
- Bachelor’s degree required. MBA preferred
- 3+ years’ Marketing work experience required, preferably within CPG industry.
- Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
- High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
- Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
- Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
- Previous experience with Forecasting/Consumption
- Experience with managing budgets
- Previous experience with Nielson
What would be your key responsibilities?
- Analyze & review brand performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
- Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
- Monitor brand expenditures and manage the advertising and consumer promotions budget.
- Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
- Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
- Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
- Collaborate with Customer Marketing to engage Sales and join key customer calls.
- Participate actively in forecasting to understand brand and market trends and drive a quality demand call.
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonuses
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
#LI-MS1
#LI-hybrid
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00