Sr. Brand Manager, Innovation

Location - Remote or On-Site

Salary - 159K  -  179K

About Nordic Naturals

At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

Position Summary

The Senior Manager of Brand Management, Innovation owns the commercialization highway and 36-month growth expansion pipeline for Nordic Naturals. Reporting to the Director of Innovation & Insights, this role serves as the commercial lead for translating consumer insights, white-space market opportunities, and breakthrough technology platforms into scalable, market-ready products.

This Sr. Brand Manager, Innovation role manages early-stage product development through concept testing, stage-gate governance, product-market fit validation, and initial commercial launch across omni-channel environments (Retail, DTC, Amazon, Practitioner). The Senior Manager supervises Associate Brand Manager(s) and partners cross-functionally with R&D/Product Development, Consumer Insights, Operations/Co-Man, Regulatory, and Sales to build differentiated, consumer-first platforms that expand the brand beyond core categories.

Essential Functions & Core Responsibilities

• Innovation Strategy & Pipeline Commercialization: Lead the commercial development of Nordic Naturals’ 36-month innovation pipeline, converting consumer insights and macro wellness trends into scalable brand extensions and multi-platform launches.
• Stage-Gate Process Governance: Serve as the brand lead through the cross-functional stage-gate innovation process, owning gate submission readiness, business case development, financial hurdles, pricing strategy, and launch timelines in partnership with the Innovation PMO.
• Product Positioning & Concept Testing: Develop compelling product concepts, consumer-facing value propositions, claims strategy, and packaging briefs; partner with Consumer Insights to execute quantitative/qualitative concept testing, volumetric modeling, and pricing studies.
• Cross-Functional Project Leadership: Partner closely with Product Development/R&D, Co-Manufacturing, Operations, Regulatory, and Sales to take concepts from benchtop prototyping to commercial scale and shelf placement.
• Omni-Channel Go-To-Market Execution: Partner with DTC, Retail, Amazon, and Sales teams to build distinct channel-launch strategies, trial-driving support playbooks, product packaging architecture, and sales enablement tools.
• Rapid In-Market Testing & Post-Launch Loops: Design and execute rapid A/B in-market pilots (DTC/eComm) to validate concepts prior to mass retail rollout; conduct post-launch learning loops to refine product formulations, messaging, and future pipeline releases.
• Budget & P&L Management: Manage project innovation budgets, deliver gross margin targets, and perform margin analysis on pipeline concepts.
• Compliance & Regulatory Alignment: Ensure all product concepts, messaging, and ingredient claims comply with FDA and FTC dietary supplement regulations.
• Team Leadership & Development: Direct and supervise Associate Brand Manager(s), managing project workloads, skill-building, and career growth within the Innovation team.
  
  

Position Qualifications

• Experience: 6–9+ years of experience in Brand Management, Product Marketing, or Innovation within CPG, dietary supplements, wellness, or food & beverage.
• Education: Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
• Stage-Gate Expertise: Proven track record of managing products through a formal stage-gate commercialization process from ideation through launch.
• Analytical Skills: Advanced proficiency in Excel, PowerPoint, and syndicated POS data analysis (SPINS, IRI, Nielsen).
• Omni-Channel Acumen: Deep understanding of product requirements across Mass/Grocery, Specialty/Natural, Amazon, and Direct-to-Consumer channels.

Competency Statements

• Create Vision & Strategic Intent: Translates innovation goals into clear pipelines, connecting multi-year category roadmaps to long-term business growth.
• Demonstrate Business Acumen: Evaluates financial hurdles, project COGS, retail margin expectations, and market trends to deliver profitable launches.
• Use Intellect & Critical Thinking: Distills complex market data and scientific ingredients into intuitive, consumer-first product propositions.
• Collaboration & Cross-Functional Alignment: Fosters seamless handoffs between Insights, R&D, Operations, Sales, and Brand Marketing.
• Be Solution Driven: Proactively overcomes stage-gate bottlenecks, supply chain constraints, or formula hurdles to maintain pipeline velocity.
• Coach, Develop, Mentor and Provide Feedback: Invests in direct report development, creating a collaborative, high-performing innovation unit.

Benefits

Eligible employees may be offered a comprehensive benefits package, which may include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other company-sponsored programs. Eligibility and offerings are subject to applicable plan documents and employment status.

Physical Demands – Manufacturing

This position operates on an active plant floor, requiring candidates to remain stationary or move throughout the facility for shifts up to 8–10 hours. Essential duties involve positioning self to operate tools, using fine motor dexterity to adjust components, and lifting or transferring materials weighing 10-50 pounds depending on the position. Work is performed in a manufacturing environment requiring strict compliance with mandatory safety protocols and Personal Protective Equipment (PPE). 

California Applicants

The compensation range above applies to work performed in California and represents the employer’s good-faith estimate of the expected salary or hourly wage range for the position.

Equal Employment Opportunity

We are an equal opportunity employer committed to providing a workplace free from discrimination and harassment. We consider qualified applicants without regard to legally protected characteristics under applicable federal, state, or local law.

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.