Sr. Brand Manager

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; its about crafting moments of joy with every delicious bite. With 2025 sales of $5.3 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Natures Own and Wonder to the bold and artisanal flavors of Daves Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - its a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

The Senior Brand Manager is responsible for leading the development and execution of strategic brand plans to drive profitable growth, strengthen brand equity, and increase market share within the Flowers Foods portfolio. This role translates consumer insights, market trends, and business objectives into actionable marketing strategies that support innovation, brand positioning, product development, pricing, and integrated marketing initiatives. The Senior Brand Manager partners cross-functionally with Sales, Revenue Growth Management, R&D, Finance, and Operations to deliver business results, optimize brand performance, and ensure alignment with overall company and portfolio strategies.

Rising to the Challenge: Position Responsibilities

• Act a senior brand leader, championing growth initiatives rooted in consumer needs, customer opportunities, and business performance
• Partner with the Senior Director of Brand Management to shape the brand vision and lead major components of the 3-year and annual brand business planning process
• Measure brand, financial, innovation, and marketing investment KPIs; translate performance into clear insights, recommendations, and contingency plans
• Manage key elements of the brand P&L, identifying risks and opportunities and recommending actions to drive top-line growth, profitability, and share
• Lead assigned integrated communication campaigns and agency partners across creative, media, social, PR, and other consumer touchpoints, ensuring consistency with brand positioning and guidelines
• Partner with Shopper Marketing and E-commerce to set and execute support plans across brick-and-mortar and e-commerce retailers, including relevant brand partnerships
• Represent the brand with senior cross-functional stakeholders and contribute to leadership presentations, business reviews, and key customer discussions
• Apply deep understanding of consumer segmentation, targeting, brand health tracking, and marketplace analytics, including Kantar and syndicated data, to identify growth opportunities and sharpen brand strategy
• Partner with Revenue Growth Management to develop pricing, assortment, and trade-promotion recommendations that strengthen brand growth and profitability

Knead to Know: Preferred Qualifications

• Minimum of 6 years relevant experience in brand management, innovation, marketing, or strategy, preferably in consumer packaged goods, including:
• Demonstrated experience translating consumer, customer, and financial insights into brand strategies and executable growth plans.
• Experience managing key elements of a brand P&L and making recommendations that improve revenue, margin, share, and return on investment.
• Demonstrated leadership across multiple marketing channels and tactics, including management of outside agencies.
• Experience leading new product development and bringing ideas/products to market from insight through commercialization and post-launch evaluation.
• Outstanding communication and interpersonal skills, with demonstrated experience influencing and leading diverse cross-functional teams without direct authority.
• Experience managing marketing and advertising budgets and evaluating investment effectiveness.
• Experience mentoring and/or managing Marketing Associates, Associate Brand Managers, Brand Managers, or Interns.
• Excellent project management skills, with the ability to manage multiple projects and timelines simultaneously
• Comfortable presenting to senior leaders, customers, and large groups in both virtual and in-person settings

Additional Ingredients: Essential Job Requirements

• Bachelors degree in Business Administration, Marketing, or a related field
• MBA preferred

Salary Range- 125000 - 130000

We offer a competitive salary up to $130k and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to HR.LSFlowers@flocorp.com.