Sr. Campaign Strategist

Overview

As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data-driven. You will leverage your expertise to support campaigns and journey management programs for opportunity acceleration on our Go-To-Market team. You understand the need to effectively tailor initiatives to capture the attention of targeted audiences and expand engagement across buying groups. Your strategic mindset and strong collaboration with team members enable the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output, and you measure revenue generated from executed channel programs.

Responsibilities

• Communicate and collaborate. Build and maintain strategic relationships with C-level executives, senior stakeholders, and key partners. Align on objectives, market opportunities, and audience strategies. Represent the organization in high-level meetings and industry events. Support critical accounts, repair key relationships, and drive value realization. Lead a relationship strategy focused on long-term customer success.
• Manage multiple priorities and deadline Oversee strategic marketing campaigns across various verticals and markets. Lead project phases, resource planning, budgeting, and risk management. Review and approve estimates, ensuring alignment with enterprise goals.
• Define and lead marketing strategy. Drive enterprise-wide marketing strategies, integrating innovative approaches and new technologies. Develop long-term execution plans, identify knowledge gaps, and implement programs to enhance customer insights and engagement. Set and refine marketing best practices for the organization.
• Analyze and apply data. Demonstrate expertise in advanced data analysis, identifying new and innovative methods and tools. Utilize analytics to inform opportunities, objectives, campaign strategies, measure KPIs, and drive continuous improvement.
• Create and optimize digital content. Lead the development and execution of high visibility campaigns. Drive marketing strategy, oversee multi-channel digital marketing efforts, and implement cutting-edge analytics to evaluate effectiveness. Contribute to the development of best practices for digital content.
• Drive marketing innovation and execution. Lead the planning and execution of marketing strategies for products and services. Integrate new ideas, oversee corporate marketing initiatives, and collaborate with product development, advertising, and communications teams.
• Enhance customer knowledge and data strategy. Lead key initiatives to improve customer segmentation and market intelligence. Consistently drive innovative solutions to achieve superior results in customer engagement.

Requirements

• 8+ years of experience executing complex integrated and digital marketing campaigns
• Proven expertise in developing and executing integrated and digital marketing campaigns
• Demonstrated success in managing multiple large-scale initiatives simultaneously
• Strong executive presence with the ability to engage with stakeholders at the highest levels
• Advanced problem-solving, strategic planning, and leadership skills
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Bachelor’s degree in marketing, business, or a related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s degree in marketing, business, or a related field
• Demonstrated account-based marketing (ABM) experience
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Thorough knowledge of GIS/Esri products
• Recognized expertise in social media strategy, digital content innovation, and marketing automation
• Strong proficiency in enterprise data modeling and analysis methodologies

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