Summary of position
Reporting to the Manager of Brand & Creative Services, the Senior Creative Services Coordinator supports the organization’s social media presence and creative service needs, with an emphasis on graphic design, storytelling, and visual media. This role designs print and digital materials, plans, captures, and produces engaging content, supports social media management, and helps coordinate the distribution of creative projects across digital channels to highlight stories from the organization and its various locations. Responsibilities are intended to be approximately 50% social media management and 50% creative services (graphic design).
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Design and develop creative materials, including flyers, brochures, advertisements, signage, presentations, and other print and digital marketing collateral
- Create engaging visual content for social media, recruitment campaigns, internal communications, and organizational initiatives
- Capture, edit, and produce photo and video content to highlight residents, employees, events, and experiences across the organization, following established brand and content guidelines
- Assist in identifying story ideas and planning methods to effectively capture content, under the direction of the Communications team
- Support the management of social media platforms, including content planning, scheduling, publishing, and engagement, under the direction of the Communications team
- Support established strategies for the effective use and distribution of digital media and content across digital platforms
- Maintain and update digital content across websites, social media platforms, and other digital channels as assigned
- Coordinate content calendars and project timelines to support digital campaigns and initiatives
- Monitor basic digital performance metrics and assist with reporting and documentation
- Collaborate with internal stakeholders to ensure all creative materials and digital content are accurate, timely, and aligned with established brand guidelines, messaging, and visual identity standards
- Provide coaching, guidance, and development to the Digital Coordinator to support skill-building, creative quality, and consistent execution of projects. This position has no direct reports and does not carry formal supervisory responsibilities.
Work Environment/Physical Requirements
The employee will be frequently sitting, standing and walking. This role will require significant use of standard computer/laptop equipment. This role will be required to occasionally carry (up to 10 pounds).
Required Education and Experience
- HS Diploma or GED
- Microsoft Office: Basic proficiency in standard office tools such as email, Word, Excel, PowerPoint, etc.
- Adobe Creative Suite: Strong proficiency in graphic design and photo and video editing software
- Photography/Videography: Strong proficiency in photography and videography techniques
- Social Media Engagement: Experience and ability to run coordinated social media pages across platforms
- Experience with video capture and editing tools (e.g., Adobe, Canva, or similar platforms)
- Familiarity with social media platforms and content scheduling tools
- Strong storytelling, written, and visual communication skills
- Basic understanding of digital analytics and campaign performance
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
Preferred Education and Experience
- Completed bachelor’s degree not required, but advanced study of digital media, film or communications (or related field) highly preferred
Skills, Knowledge and Abilities:
- Ability to adapt policies and procedures relating to the social service department.
- Strong organizational skills. Demonstrate integrity, imagination and initiative, showing appropriate manner and conduct.
- Ability to relate positively, effectively and appropriately with residents, families, community members, volunteers and other center staff.
- Possess special interest in, and a positive attitude about, working with long-term care residents and the elderly.
- Ability to read, write, speak, and understand English. Meets all health requirements, as required by law.
Our mission is to establish a culture that reinforces the values necessary to be the premier health services provider and employer in each of the communities we serve. We understand that choosing where you want to go in your career is a big decision. We would like the opportunity to show you that North Shore Healthcare is the Right Choice for you.