Sr. Director, Product Marketing

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Chicago, IL

Industry: SaaS

Compensation: $210k - $270k + Bonus

Contact HirexHire for more client information

THE ROLE

The Sr. Director of Product Marketing will lead the strategy and execution of product and portfolio marketing across a growing technology organization. This role will oversee positioning, messaging, market insights, and go-to-market initiatives while building and developing a team of marketing specialists. Working closely with Product, Sales, and Marketing leadership, this individual will ensure marketing strategies support business priorities, strengthen market positioning, and drive continued growth.

WHAT YOU WILL DO

• Develop and execute portfolio marketing strategies, including product positioning, messaging, and go-to-market plans that support business growth

• Partner with Product leadership to align product roadmaps, launch strategies, pricing, and packaging with market opportunities and customer needs

• Lead market research, competitive intelligence, and segmentation efforts to identify trends, evaluate opportunities, and inform business strategy

• Work cross-functionally with Sales, Marketing, and other internal teams to ensure consistent messaging and coordinated execution

• Oversee the development of sales enablement resources, competitive materials, and training programs that strengthen sales effectiveness

• Lead strategic content and thought leadership initiatives that reinforce brand positioning and support broader marketing objectives

• Build, manage, and develop a team of marketing specialists, providing direction, mentorship, and support as the function continues to grow

• Establish performance metrics and use market insights, campaign results, and internal feedback to continuously improve marketing strategies

WHAT YOU WILL NEED

• 15+ years of experience in technology marketing, with a background in product or portfolio marketing

• Proven experience developing and executing marketing strategies across multiple products, customer segments, or markets

• Experience building and leading teams, including developing specialized marketing functions and talent

• Strong understanding of product positioning, competitive differentiation, market segmentation, and go-to-market strategy

• Demonstrated ability to partner with senior leaders to align marketing initiatives with broader business objectives

• Strong analytical skills with the ability to translate market research, competitive insights, and performance data into actionable strategies

• Excellent communication and leadership skills, with the ability to influence stakeholders and drive alignment across departments

• Experience working in a fast-paced environment, balancing strategic planning with hands-on execution.