The ESS Enablement Lead is a newly created, centralized role within the AWS Events, Sports, and Sponsorship org responsible for owning all pre- and post-event enablement plans across the full ESS portfolio. This role serves as the marketing integrator between ESS, Sales Ops, Marketing API (Geo Leaders) and Lead Management Programs (LMP) amongst others.
The ESS Enablement Lead will build and operationalize a unified global operating model across the entire event lifecycle that delivers simplified and scalable enablement motions to customer-facing roles in the field, templatized sales tools and assets, and improved reporting and lead management follow-up mechanisms that accelerate sales opportunity pipeline.
This role is the structural prerequisite for simplifying the enablement motions which need to scale across 30-40K customer-facing roles without dedicated Marketing support today.
Key job responsibilities
Pre-Event Enablement & Communications
Own all pre-event enablement plans pan-ESS, inclusive of the full 1P and 3P event portfolio (170+ events across Summits, re:Invent, Executive Summit/Forum, Partner Summit, Cohort, and third-party events)
Own socialization of the consolidated ESS events calendar to all stakeholders involved in pre and post-event enablement motions including Sales Ops and Marketing Operations to build a joint plan for MQL forecasting, capacity planning
Manage Sales Champion identification, engagement, and accountability model at the geo and segment level annual. This role will help create and deploy a unified always-on structure across the full 1P and 3P events portfolio.
Own defining pre-event health metrics (% of target accounts with seller-initiated outreach, registration rate vs. prior year by segment, toolkit engagement by geo), securing Sales VP endorsement for communications cadences, and ensuring enablement reaches all account tiers including non-ABM accounts (CSC, Greenfield, Scale).
Post-Event Enablement & LMP Partnership
Co-own the relationship between ESS/LMP and Sales Ops to ensure visibility and joint ownership around event motions (registration and follow-up needs)
Own the follow-up Sales Enablement Call calendar and agenda, leveraging content from geo field, events, and LMP (KBYG, MQL follow-up etc.)
Drive post-event communications surfaced through the weekly newsletter or dedicated post-event trip reports
Ensure registration, attendance, and follow-up reporting meets ESS/LMP/Sales needs within BOMI
Develop cadence for pre- and post-enablement messaging around progress on goals and risks on path to green, in partnership with the ESS Communications lead
Tooling, Reporting & Scalable Channels
Identify and implement the tools and mechanisms required to drive enablement at scale
Own scalable channel management including Highspot Events Hub page, Amie Slack bot deployment, and Field Advisor/AWSentral integration amongst others
Manage content and data sources for scalable channels, ensuring sellers can self-serve event assets through natural language queries
Own BoMI registration reporting governance, ensuring pre-event registration dashboards with YoY comparison are available and accurate
Partner with PR&I on SFDC dashboard development for post-event MQL follow-up and 3P events pipeline tracking
Lead WIKI sunset for enablement needs and full migration to Highspot
Shared Service Management & LMP Interlock
Serve as the primary interlock with the Lead Management Program (LMP) team pan-ESS
Co-own the annual ESS events calendar socialization to LMP and Sales Ops
Identify tooling or reporting needs related to the LMP partnership
Inspect priorities and mechanisms of the ESS/LMP partnership continuously
Coordinate with LMP on MQL follow-up SLA enforcement, lead routing, and weekly MQL Operational Excellence meetings