Job Description
Sr. Manager Insights PMOUNTJP00001863
- Hourly pay: $60/hr
- Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 6 Month Assignment
A leading media and entertainment company seeks a Sr. Manager Insights to support ad revenue growth by delivering pre-sale audience research and insights to the ad sales team.
Sr. Manager Insights Responsibilities:
- Serve as the main point of contact and day-to-day research partner for sellers across linear, streaming, sports, and tentpole content. Take in research requests for pitches, RFPs, and RFIs, clarify needs and client targets, and deliver accurate answers on short deadlines.
- Deliver custom pre-sale audience analysis, including event performance against advertiser targets, demo comps and indices, audience-to-content matching, and competitive benchmarking. Analyze and synthesize data in Excel and Google Sheets, lead with the key takeaway, cite sources, and flag proxies and data limitations.
- Prioritize and track requests in Salesforce, direct Sales to self-serve tools where they fit, and escalate custom studies.
- Build performance reporting and proactive materials that highlight program and audience opportunities for advertisers. These include custom audience and content narratives, upfront and sponsorship decks, and IP and product assets such as wrap decks, snapshots, sports kits, and case studies.
- Act as the product liaison with data vendors, run tool training, and present at sales team calls and holding company meetings.
Sr. Manager Insights Qualifications:
- 5+ years of experience in media research (social, digital, CTV), audience measurement, or ad sales research, ideally in both linear and streaming measurement.
- Experience at a media company, network, or agency supporting ad sales, with a background in client services and support.
- Hands-on experience with linear and streaming measurement, including Nielsen audience measurement tools (any combination of NPower, NNTV, Lake5, StarTrak, Nielsen SCR, Nielsen SPR), MRI-Simmons, VideoAmp, and Comscore.
- Advanced Excel and PowerPoint skills, with strong analytical skills and the ability to translate audience data into clear, actionable insights.
- Experience with TVision, EDO, Kantar Monitor, and Google Suite (Docs, Sheets, Slides) is preferred.
- Experience with campaign reporting and effectiveness is preferred.
- Knowledge of social media, programmatic, and retail media networks is preferred.
- Familiarity with iSpot, set-top-box or ACR data, and attention or outcomes measurement is preferred.
Shift:
(H)