Panera Bread logo

Sr Manager, Internal Communications & Visual Storytelling

Panera Bread
      9 days ago

      Job Description

      Sr Manager, Internal Communications & Visual Storytelling

      Position Summary

      The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization.

      The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.

      Location: Newton, MA (hybrid)

      Key Responsibilities

      Internal Communications

      • Develop and execute internal communications strategies aligned with business objectives.
      • Create and manage company-wide employee communication campaigns.
      • Partner with executives and business leaders to communicate organizational priorities and change initiatives.
      • Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
      • Measure communication effectiveness through analytics and employee feedback.

      Video Production & Storytelling

      • Concept, script, film, and edit internal video content.
      • Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
      • Develop motion graphics and short-form video content for digital channels.
      • Manage video production workflows from pre-production through post-production.

      Design & Creative Services

      • Create visually compelling communications using graphic design principles.
      • Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
      • Ensure brand consistency across all employee-facing communications.
      • Develop creative concepts that increase employee engagement and information retention.

      Employee Experience & Engagement

      • Support employee engagement initiatives through innovative content and campaigns.
      • Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
      • Capture photography and video content at company events and meetings.
      • Help create memorable communication experiences that strengthen employee connection.

      Qualifications

      • Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
      • 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
      • Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.  
      • Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
      • Experience creating executive communications and employee-focused content.
      • Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
      • Strong photography and videography skills.
      • Excellent writing and editing capabilities.

      Preferred Qualifications

      • Experience supporting executive communications.
      • Motion graphics and animation experience.
      • Familiarity with change management and employee engagement programs.
      • Experience measuring communication effectiveness and engagement metrics.
      • Knowledge of AI-powered content creation tools.

      Success Profile

      The successful candidate is:

      • A strategic communicator
      • A visual storyteller
      • A skilled video producer
      • A strong designer
      • Comfortable advising executives
      • Equally capable of developing communication strategy and creating content

      Equal Opportunity Employer: Disabled/Veterans
      Competitive Pay $119,634 - $136,383 annually

      The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

      Newton Support Center

      Numbers & Facts

      Location
      IndustryFood and Beverage Production
      Company Size10,000 employees or more
      Year Founded1981
      Websitehttps://jobs.panerabread.com/

      About Company

      We are Panera. We are bakers of bread. We are fresh from the oven.

      We are a symbol of warmth and welcome. We are a simple pleasure, honest and genuine. We are a life story told over dinner. We are a long lunch with an old friend. We are your weekday morning ritual. We are the kindest gesture of neighbors. We are home. We are family. We are friends.

      In this section, you can:
      • Learn more about our company, including its history and leadership, in the Company Overview section.
      • Review financial news, reports, stock information and other investor resources in the Investor Relations section.
      • Browse our recent press releases, news articles about Panera Bread and various media resources in the Press Room.
      • Find out about the exciting and rewarding Career Opportunities available at Panera Bread.
      • Visit the Franchise Information section to find out more about franchising opportunities with Panera, including qualification criteria and available markets.
      • See how we give back to the neighborhoods we're a part of by visiting the In the Community pages.
      • Tell us about your experience in our bakery-cafes, or just ask us a question in the section.



      Level up your application

      Resume Builder

      Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.

      Resume Builder