The Manager or Senior Manager, Consumer Marketing Data Science & Strategy serves as a strategic analytics partner to Consumer Marketing leadership, driving data-informed decision making across customer acquisition, activation, engagement, and conversion initiatives. This role combines advanced analytics, business strategy, and stakeholder management to solve complex business challenges and unlock growth opportunities across HGV's sales & marketing portfolio.
The successful candidate will lead high-impact analytical initiatives, influence business strategy through actionable insights, and manage a combination of internal and outsourced analytics resources.
Here's why you will love it here:
- Recognition Programs and Rewards
- Excellent health care options, including medical, dental, and vision
- A people-first culture
- Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
- Perks at work: Employee Pricing platform
- Employee Assistance Program that supports your physical and mental well-being.
- Paid Vacation Time and Paid Sick Days
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
- And more!
The Manager or Senior Manager, Consumer Marketing Data Science & Strategy serves as a strategic analytics partner to Consumer Marketing leadership, driving data-informed decision making across customer acquisition, activation, engagement, and conversion initiatives. This role combines advanced analytics, business strategy, and stakeholder management to solve complex business challenges and unlock growth opportunities across HGV's sales & marketing portfolio.
The successful candidate will lead high-impact analytical initiatives, influence business strategy through actionable insights, and manage a combination of internal and outsourced analytics resources.
Position Summary:
Strategic Business Partnership
- Partner closely with Marketing, Sales, Inventory, Operations, and executive stakeholders to understand business objectives, challenges, risks, and operational constraints.
- Translate ambiguous business questions into structured analytical frameworks and actionable recommendations.
- Serve as a trusted advisor to business leaders by providing fact-based insights that inform strategic and tactical decisions.
- Lead discussions with stakeholders to align on project objectives, methodologies, deliverables, timelines, and success metrics.
Data Science & Analytics Leadership
- Lead the design, execution, and communication of advanced analytical solutions that drive measurable business impact.
- Develop and apply statistical modeling, predictive analytics, customer segmentation, forecasting, experimentation, and optimization methodologies.
- Identify opportunities to improve marketing effectiveness, conversion performance, customer engagement, and operational efficiency.
- Deliver clear and compelling insights through executive-ready presentations, dashboards, and business recommendations.
- Ensure analytical rigor, data quality, and sound methodology across all projects.
Project & Team Leadership
- Operate as a player-coach by independently leading complex analytical projects while also managing broader workstreams across the team.
- Provide guidance, prioritization, and quality oversight for outsourced Data Science & Strategy resources.
- Manage project portfolios, balancing strategic initiatives with ongoing business support.
- Establish best practices, analytical standards, and scalable processes for project execution and delivery.
- Mentor junior analysts and data scientists to strengthen technical and business acumen.
Cross-Functional Collaboration
- Partner with DbM, MarTech, IT and Operations teams to enable effective data-driven solutions.
- Drive alignment among stakeholders with varying priorities and perspectives.
- Facilitate communication between technical and non-technical audiences to ensure understanding and adoption of analytical recommendations.
Required Qualifications:
- Bachelor's degree in Data Science, Statistics, Economics, Mathematics, Business Analytics, Marketing Analytics, Computer Science, or a related quantitative discipline.
- At least 5 years of relevant experience for the Manager level or 8 years for the Senior Manager level in analytics, data science, strategy, consulting, or a related field.
- Demonstrated experience leading analytical initiatives from problem definition and solution design through implementation and measurement of business impact.
- Strong analytical capabilities, with proficiency in SQL and Python and working knowledge of Microsoft Azure, cloud-based data platforms, and Databricks.
- Experience with business intelligence and data visualization tools such as Tableau, Power BI, or Looker.
- Strong stakeholder management and communication skills, with demonstrated experience presenting analytical insights and recommendations to senior leadership.
- Demonstrated ability to manage competing priorities and deliver high-quality work in a fast-paced, evolving environment.
Preferred Qualifications:
- Experience supporting consumer marketing, customer lifecycle management, CRM, loyalty, hospitality, travel, timeshare, or a related industry.
- Experience applying analytics to customer acquisition, activation, conversion, retention, or marketing channel performance.
- Experience leading outsourced, offshore, or matrixed analytics teams and resources.
- Advanced degree, such as a master's degree or MBA, in a quantitative or business-related discipline.
Leadership Competencies
- Strategic thinking and strong business acumen.
- Consultative, collaborative, and solution-oriented approach.
- Ability to influence decisions and drive alignment without direct authority.
- Strong project management, prioritization, and execution skills.
- Comfort operating effectively amid ambiguity and evolving business needs.
- Proven ability to balance hands-on analytical execution with team leadership, mentorship, and coaching.
Success Measures
In this role, success will be measured by:
- Delivery of actionable insights that drive measurable business results.
- Stakeholder satisfaction and adoption of analytical recommendations.
- Quality, timeliness, and scalability of analytical solutions.
- Effective management and development of internal and outsourced resources.
HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's ''America's Greatest Workplaces for Parents & Families.'' Over the past 30 years, the highest honor we've received is the continued loyalty of our Owners, Members and Guests. We've also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.
We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.