Sr. Manager, Marketing Finance

Summary of Position

The Senior Manager, Marketing Finance - Motion Picture Group is a key business partner to the Marketing organization, supporting the management and optimization of P&A investment across Lionsgates film slate, reporting into the Executive Director of Marketing Finance. This role oversees title-level budgeting, forecasting, estimates, and reporting, while helping ensure marketing resources are deployed strategically and with discipline.

The role works closely with Marketing leadership, Corporate Finance, Content Analysis, and the entire Marketing and distribution department to maintain accurate forecasts, evaluate title scenarios, and translate complex financial information into clear, actionable recommendations. The Senior Manager will coordinate quarterly marketing estimate cycles, support marketing with corporate-finance budget loading, and provide visibility into budget status, risks, opportunities, and resource tradeoffs across the slate.

This position also leads special projects and analyses that improve how the studio understands and manages marketing spend across Marketing functions. The successful candidate is highly analytical and organized, comfortable operating across multiple titles and changing assumptions, and able to bring both financial rigor and practical business judgment to a fast-paced, campaign-driven organization.

Responsibilities

• Partner with the Executive Director, Marketing Finance to manage P&A budgets, forecasts, estimates, actuals, and resource allocations across the Motion Picture Group slate.
• Develop and maintain title-level P&A scenarios, including high, current, and low cases; assess the impact of changing release dates, campaign plans, revenue expectations, and other business assumptions.
• Track spend against approved budgets throughout the campaign lifecycle, identifying material variances, timing shifts, risks, opportunities, and potential reallocations with clear recommendations for leadership.
• Coordinate the quarterly marketing budget-estimate process across all applicable departments, including Media, Publicity, Creative, Digital, Operations, Distribution, and other marketing functions; consolidate inputs into a complete, accurate slate view.
• Partner with Corporate Finance to load, reconcile, and maintain approved budgets and forecasts in financial planning systems, ensuring submissions are properly supported and delivered on deadline.
• Consolidate recurring title and slate reporting, including P&A, DBO, forecast-versus-actual, and variance analyses, for Marketing and Motion Picture Group leadership.
• Work closely with Content Analysis and Marketing teams to support title-level financial models, revenue scenarios, and investment analyses.
• Evaluate the relationship between P&A investment, release strategy, audience opportunity, and projected financial performance; translate findings into decision-ready materials for senior leadership.
• Lead analyses of marketing spend by department and opportunities to improve return on investment.
• Develop benchmarks, tools, templates, and reporting frameworks that improve visibility, consistency, and financial discipline across the Marketing leadership.
• Support special projects including historical P&A analyses, vendor and agency-spend reviews, title postmortems, competitive and industry benchmarking, and process-improvement initiatives.
• Build strong working relationships across Marketing, Motion Picture Group, Finance, and external partners; communicate complex financial issues clearly and proactively to stakeholders with varying levels of financial expertise.

Qualifications and Skills

• Bachelors degree in Finance, Accounting, Economics, Business, or a related field; MBA or equivalent advanced degree is a plus.
• 5+ years of relevant experience in finance, FP&A, marketing finance, distribution finance, investment banking, consulting, or a related analytical role, including demonstrated ownership of complex budgets, forecasts, and senior-level financial analyses.
• Experience in theatrical film, entertainment, media, consumer marketing, or a similarly fast-paced, campaign-driven business strongly preferred.
• Strong command of budgeting, forecasting, financial modeling, variance analysis, and planning processes, with the ability to manage both detail and the broader business picture.
• Advanced Excel and PowerPoint skills required; experience with financial-planning systems, reporting tools, artificial intelligence, and large datasets preferred.
• Demonstrated ability to synthesize complex financial and operational information into concise, actionable recommendations and senior-level presentation materials.
• Exceptional organizational skills, attention to detail, and follow-through, with the ability to manage multiple titles, stakeholders, and time-sensitive deadlines simultaneously.
• Strong communication, judgment, and relationship-management skills, including the ability to collaborate effectively with both financial and creative teams.
• Intellectual curiosity and a proactive, solutions-oriented approach to identifying process improvements and opportunities to improve the effectiveness of marketing investment.

Additional Requirements

This position requires five (5) days per week in office.

About Lionsgate

Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio's bold and entrepreneurial culture.

Business Unit Overview

Motion Picture Group

Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster's Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award nominations and 71 Oscar wins.

Our Benefits

• Full Coverage - Medical, Vision, and Dental
• Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching

Compensation

$110,000 - $125,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.