Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement

Amazon.com Inc

Seattle, WA

JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Business Plan, Channel Management, Channel Strategies, Consulting, Cross-Functional, Data Entry, Head of Finance, International Marketing, Leadership, Marketing, Operational Audit, Problem Solving Skills
LOCATION
Seattle, WA
POSTED
10 days ago

We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment, and activate against executive audiences across Marketing motions, building the frameworks that connect audience planning to business outcomes and intended impact.

The successful candidate will serve as the connective tissue between the global executive marketing team and central marketing teams, adapting existing segmentation models and insights to the executive audience, feeding executive audience needs into partner team roadmaps, and building net-new approaches where gaps exist. When the organization stands up a new executive focus (e.g., CFO), this person orchestrates cross-functional inputs into a data-driven activation recommendation and enables teams to execute against it.

The ideal candidate is a structured problem-solver who can translate complex audience data into clear targeting frameworks, manage ambiguity across multiple stakeholder groups, and drive alignment without direct authority. They bring strong analytical rigor, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment.

Key job responsibilities

  • Define executive audience definitions (titles, personas, segments) and work cross functionally to ensure systems and platforms accurately reflect those definitions
  • Develop and own executive audience business requirements for targeting across channels, segmentation, and data-driven activation frameworks aligned to business outcomes and intended impact
  • Continuously refine targeting based on engagement data, market signals, and program outcomes
  • Orchestrate cross-functional inputs for new executive focus areas, including persona analysis, motivators, and channel recommendations
  • Enable activation at scale through playbooks, frameworks, and best practices that allow teams to self-serve
  • Evaluate and recommend channel mix across digital, events, ABM, direct, and partner motions based on audience behavior and performance data
  • Drive interlocks with central marketing teams, adapting their segmentation models and central resourcing to the executive audience and feeding executive audience needs into their roadmaps
  • Serve as the primary point of contact for teams to consult on executive audience channel planning
  • Surface insights, risks, and opportunities to leadership based on performance data and trends
  • Partner with analytics and operations teams to ensure data infrastructure supports audience planning needs

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles