Sr Mgr, Retail Media Analytics

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Sr Mgr, Retail Media Analytics

About the Opportunity

Are you ready to shape the future of retail media measurement at enterprise scale? As Senior Manager, Retail Analytics, you will lead high-impact analytics initiatives that connect retail media performance to broader media, commercial, and business outcomes. This senior individual contributor role offers significant autonomy, enterprise visibility, and the opportunity to build measurement frameworks that influence planning, optimization, and investment decisions across brands and categories.

You will join the Media and Digital Platforms (MDP) group and work closely with Integrated Marketing, Insights & Analytics, Strategy, Activation, and eCommerce teams to turn complex retail media data into consistent, scalable, and actionable insights. This is a unique opportunity for a data-driven retail media leader who thrives in ambiguity, enjoys building new capabilities, and wants to make a measurable impact on how investment decisions are made.

YOUR TASKS AND RESPONSIBILITIES:

Retail Media Measurement Strategy & Ownership

• Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers.
• Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.
• Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.

Build Scalable Data, Reporting & Governance

• Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.

• Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including:

• Foundational reporting (platform-reported metrics)

• Advanced analytics (incrementality, ROI, cross-channel impact)

• Self-service dashboards for retail-specific and enterprise-level users

• Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.

Connect Insights Across the Enterprise

• Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross-functional analytics teams.
• Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.
• Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision-making.

Advance Partnerships & Innovation

• Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.
• Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.
• Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
• Deep expertise with at least one of the following platforms:
• Amazon Marketing Cloud
• Scintilla
• Vendor Central
• Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
• Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).
• Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.

Preferred Qualifications:

• 10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.

How You'll Make an Impact

• Retail media measurement becomes consistent, credible, and connected to National Media and enterprise business outcomes.
• Activation teams can use retail media measurement to support in-platform and near real-time allocation and optimization.
• Retail analytics insights are embedded into planning, optimization, and investment decision workflows.
• Stakeholders rely on standardized, self-service analytics rather than ad hoc reporting.
• Retail media insights help improve efficiency, effectiveness, and return on media investment.

This posting will be available for application until at least July 28, 2026.

Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer. Location:United States : New Jersey : Whippany Division:Consumer Health Reference Code:876864 Contact Us Email:hrop_usa@bayer.com