Sr Product Manager, Advertising

Senior Product Manager - Advanced Advertising Products

Position Summary

Discovery’s Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble, and have fun developing new, innovative, and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and every day utility. As content creators across the digital ecosystem, we continuously leverage our technology to create immersive viewing and interactive experiences. We tell engaging stories to millions of viewers across the Internet every day and bring new interactive experiences to life to not only entertain but improve the lives of our customers. Our group is behind the launch of discovery+, Discovery’s global streaming service, serving as the definitive destination for real life entertainment with the largest ever content offering at launch, which debuted in the U.S. and across the globe in 2021.

The Senior Product Manager, Advanced Advertising Products, will help to define and drive the vision, strategy and value for ad product innovation within both current and future product ecosystems and consumer experiences. They sit across the intersection of Sales, Research, Product, Content and Marketing strategies, identifying long-term opportunities and challenges while shepherding shorter-term projects that entertain our members through advanced ad experiences that engage, delight and resonate with new and existing fans of Discovery Communications on devices around the world.

The Senior Product Manager, Advanced Advertising Products must demonstrate a strategic approach to what matters to the business, the sponsors and the consumers with an ability to lead through influence, react appropriately in high pressure situations and have a talent for prioritizing quickly in ambiguity. They will focus on four key areas, product strategy, ensuring that customers have a voice, team collaboration, and delivering impact to the products & business. The Senior Product Manager is responsible for understanding competitive landscape dynamics, sales strategy requirements, specifying product features, platform requirements, data collection requirements and communicating the consumer experience and business opportunities for advertising products available across the Discovery Digital footprint including discovery+ globally, our TV Everywhere apps (eg HGTV Go, TLC Go, Food Network Go), and all future global digital initiatives and direct-to-consumer apps.

Responsibilities

  Hands-on leadership style while able to manage teams through product complexities and stakeholders.

  ownership of ad strategy in collaboration with stakeholders, ownership of the ad product roadmap.Owns high impact feature sets and areas; optimizing and advancing the product with limited direction

  Prioritize and execute on strategic advertising product development initiatives

  Build the business case, pro-forma modeling and KPIs for new ad product releases

  Based on customer needs, defines the product strategy, translating it it into development roadmaps for ad products as well as defining future product concepts and innovations

  Delivers high-quality product features and optimizations; using data to validate impact and demonstrate that they can achieve high-impact goals with feature priorities

  Results orientation with a strong work ethic. Must be tenacious, with the emotional intelligence to know when to push harder and when to look for alternative approaches.

  Highly effective at creating collaborative relationships across the entire organization & extended teams.

  Leverages data and analytics as a catalyst to transform the organization’s understanding of future products and partnerships.

  An advocate for team resources; equally judicious about releasing resources.

  Effective partner for Engineering, Design, and Business teams. They trust the work of the Senior Product Manager and view them as an ally and advocate on their behalf

  Successful in start-up environments, with a drive to get things done.

  Takes ownership and initiative with little oversight.

  An entrepreneur who sees ambiguity as opportunity, and obstacles as chances to build.

  Excellent oral and written skills, and able to present to small or large groups of people including Design, Marketing, Production, Product Teams, and Executive Stakeholders.

  Lead the next generation of innovations, and new advertising capabilities across the company

  Conducts qualitative research & A/B testing

  Influences peers and stakeholders - communicating product strategy, vision, roadmap, opportunity and overall product strategy.

  Develops processes to maximize productivity and minimize costs 

  Manages day-to-day cross functional and parallel development teams

  Manages of third-party and internal resources including NDA, MSA, SOW, budget management, interviewing, contract and rate negotiations, and ensuring compliance to contract terms

Qualifications

  4+ years of experience in digital product management 

  3+ years of experience managing digital advertising products 

  Strong analytical and problem-solving capabilities, using data to guide decisions

  Great communication and interpersonal skills that help you build consensus among stakeholders and lead through influence rather than direct hierarchical authority

  Polished presentation skills for internal and external audiences

  The ability to prioritize and create a strategy based upon an understanding of market trends, financial data, customer needs, competitive intel, and product metrics

  Must have the legal right to work in the United States