Sr. Product Marketing Manager, New Seller Recruitment Marketing

New Seller Recruitment Marketing is looking for an experienced Sr. Product Marketing Manager to join our team. In this role, you will grow awareness and adoption of strategic recruitment initiatives that accelerate brand discoverability and growth in our stores. This role manages the full marketing execution across strategic recruitment programs, including developing go-to-market and program adoption strategies, partnering with product and business teams to shape features that improve brand CX, and managing marketing campaigns to increase brand participation. You will own team KPIs for campaign engagement, developing strategies to drive results over both the short and long term. This includes managing content development and delivery, monitoring program adoption and service delivery across our brand base, and managing shared goals with partner teams to drive campaign creation and success at scale.

An ideal candidate is someone who is obsessed with improving our new seller experience and driving seller success in their first year on Amazon. You have a passion for testing to develop an impactful program - from creating the testing plan, to communicating results upward, to using data to inform future business decisions. You are highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo with fresh approaches to brand engagement and program design.

Key job responsibilities

• Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.
• Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.
• Manage content development and delivery.
• Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.
• Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.
• Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.
• Manage shared goals with partner teams to drive campaign creation and success at scale.
• Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.

About the team

Our team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.