Sr Product Marketing Manager, WW New Customer Registration, Amazon Business

Amazon

Seattle, WA

JOB DETAILS
SKILLS
A/B Testing, Administrative Management, Business Administration, Business Growth, Business-to-Business (B2B), Campaigns, Channel Strategies, Consumer Goods and Services, Consumer Software, Cross-Functional, Customer/Client Research, Data Analysis, Direct Mail, Economics, Email Marketing, Functional Programming Languages, Government, Improvement Metrics, International Business, Leadership, Market Segmentation, Marketing, Marketing Strategy, Online Marketing, Outbound Marketing, Pay-Per-Click Advertising, Performance Management, Performance Tuning/Optimization, Pivot Chart, Pivot Tables, Process Improvement, Product Marketing, Product/Service Launch, Purchasing/Procurement, Reporting Dashboards, Retail, Revenue Growth, SQL (Structured Query Language), Sales, Social Media Marketing, Startup, Strategic Planning, Tableau, Target Marketing
LOCATION
Seattle, WA
POSTED
30+ days ago
Description Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential. The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global New Customer Registration efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive new customer registration, driving new business entities to sign up for Amazon Business to fuel top of funnel growth and drive early stage revenue growth across our global prospect base. You will design and implement comprehensive digital marketing strategies across all digital channels (EX: Onsite, Email, Social, PPC Channels, Direct Mail) focused on acquiring high-quality businesses, driving awareness and nurturing them through targeted campaigns, to ultimately convert them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective prospect journey, from initial awareness to long-term business growth. Key job responsibilities - Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces. - Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives. - Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market. - Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing. - Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance. - Partner with external agencies in support of campaign asset creation and execution as needed. - Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize. - Execute high-impact A/B tests to help continually improve performance. - Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Master's degree in management, business administration, economics, engineering, marketing Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 157,100.00 - 212,600.00 USD annually USA, TX, Austin - 142,800.00 - 193,200.00 USD annually USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About the Company

A

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Other/Not Classified
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles