Job Description
The mission of Fitness and Fandom is to create delightful discovery, browse, and search experiences that connect customers to strategic shopping programs and enable best-in-class experiences for Sports fans worldwide. Our Licensed Sports program aims to build a cohesive experience where fans feel understood by Amazon - with relevant, timely, and delightful experiences that connect them to their passions, celebrating every moment, emotion, and milestone across leagues, teams, and global sporting events.
We are looking for a Senior Software Development Engineer to drive the technical vision and delivery of our Licensed Sports fan experience - building the systems that power end-to-end fan shopping across NFL, NCAA, MLB, NBA, NHL, International Soccer, F1, and emerging leagues. You will help make Amazon the premier licensed sports shopping destination by designing and building scalable, AI-powered systems that deliver personalized, event-driven experiences to millions of fans.
As a Senior SDE, you will own the architecture and technical direction for critical fan experience systems. You will partner closely with product, applied science, design, and business teams to translate ambitious product strategies into robust, production-grade solutions. You will set the technical bar for the team, mentor engineers, and drive operational excellence across services that handle high-traffic sporting events and real-time customer experiences.
Key job responsibilities
- Fan CX Platform Architecture: Design and build the backend systems and APIs that power the Licensed Sports Fan Shop, including fan-first browse, discovery, and personalization services driven by Sports Profiles, event-driven content pipelines, and AI/ML-powered ranking and recommendations.
- AI/ML Systems & Integration: Architect and implement automated content generation pipelines leveraging LLMs and generative image models to produce timely, elevated shopping destinations around tentpole sporting events (NFL Season, March Madness, etc.). Own the integration of model outputs into production CX surfaces.
- Sports Profiles & Personalization Services: Design and build scalable personalization services that activate Customer Sports Profiles across Amazon surfaces - ingesting signals, computing fan affinities, and serving real-time personalized experiences at scale.
- Event-Driven Infrastructure: Build event-driven systems that detect and respond to real-world sporting events (game days, championships, transfers, drafts) to trigger timely content updates, merchandising changes, and customer notifications.
- Operational Excellence & Scale: Own the reliability, performance, and scalability of fan experience services
- Technical Leadership & Mentorship: Raise the engineering bar through design reviews, code reviews, and mentoring engineers. Influence engineering best practices across the broader organization.
- Data & Metrics Infrastructure: Build instrumentation, metrics pipelines, and experimentation frameworks to measure feature impact
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Skills
- Application Programming Interface (API)unmatched
- Artificial Intelligence (AI)unmatched
- Best Practicesunmatched
- Code Reviewsunmatched
- Customer Experienceunmatched
- Fitnessunmatched
- Instrumentationunmatched
- Mentoringunmatched
- Merchandisingunmatched
- Metricsunmatched
- Product Strategyunmatched
- Scalable System Developmentunmatched
- Soccerunmatched
- Software Developmentunmatched
- Software Engineeringunmatched
- Sportsunmatched
- System Integration (SI)unmatched
- Technical Deliveryunmatched
- Technical Leadershipunmatched
- Time Managementunmatched
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