Verisk's Experiential Marketing team creates the moments where our brand, solutions, clients, partners, and people come together. From industry tradeshows and flagship conferences to hosted client engagements, employee experiences, sponsorship programs, and immersive activations, this team designs high-impact experiences that build relationships, strengthen market presence, and drive measurable business value.
As a Sr. Specialist, Experiential Marketing - Engagement Strategy & Experience Design, you'll help shape how attendees, sponsors, partners, prospects, and internal stakeholders experience Verisk across a broad portfolio of more than 300 annual events. This role is part strategist, part experience designer, and part project driver-ideal for someone who loves turning business goals into thoughtful, engaging, and well-executed event experiences.
In this role, you'll partner closely with the Engagement Strategy Manager and cross-functional teams across Marketing, Sales, Creative, Corporate Communications, business units, event planning, analytics, and external vendors. You'll support engagement strategies for tradeshows, conferences, hosted experiences, employee programs, sponsorships, Solutions Gallery experiences, event technology, content planning, and post-event measurement-helping ensure every experience is aligned, audience-focused, and built to deliver outcomes.
This is a strong opportunity for an experienced event or experiential marketer who is ready to grow beyond execution into broader strategy, audience engagement, stakeholder influence, and performance-driven event design. You'll contribute to large-scale flagship programs while also helping build the frameworks, tools, insights, and best practices that make Verisk's experiential marketing function more scalable, consistent, and effective.
The position requires an in-office presence of 2-3 days per week, with additional onsite support as needed for events. Candidates should be comfortable traveling up to 20% and working occasional overtime or irregular hours to support event schedules and business needs.
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you''ll have the chance to use your voice and build a rewarding career that''s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer, testaments to the value we place on workplace culture.
We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Catastrophe and Risk Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.
Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran''s status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
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Bachelor''s degree in Events, Marketing, Communications, Business, Hospitality, or related field.
Corporate Events Professional (5+ years)
Minimum 5 years of experience in experiential marketing, event marketing, tradeshow marketing, sponsorship marketing, conference management, or a related field
Experience supporting strategic event programs, conferences, tradeshows, sponsorships, or exhibit marketing initiatives
Demonstrated experience managing multiple projects and stakeholders simultaneously
Experience presenting recommendations, insights, or project updates to stakeholders and leadership teams
Experience developing project plans, timelines, and cross-functional communications
Experience working with vendors, agencies, sponsors, exhibitors, or event technology partners
Familiarity with attendee engagement strategies, sponsorship programs, event technology platforms, and measurement frameworks
Experience working within a matrixed corporate environment and supporting multiple business stakeholders
Experience with event technology platforms including Cvent and related event engagement tools preferred
PMP, CMP, CEM, or other relevant certifications are a plus
Skills & Competencies
Personal Attributes
Strategic thinker who enjoys solving complex business and marketing challenges
Naturally curious and passionate about emerging trends in experiential marketing
Strong collaborator with a high level of emotional intelligence
Self-starter who can operate independently while contributing as part of a team
Creative problem-solver who balances innovation with practicality
Adaptable and comfortable working in a fast-paced, evolving environment
Results-oriented with strong accountability and follow-through
Continuously learning and seeking opportunities for personal and professional growth
Positive, team-first mindset with a strong desire to support colleagues and business partners
Passionate about creating experiences that deliver measurable business value
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
"Let's go" attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed and motivated; demonstrates endurance
#LI-BH1
Event Engagement Strategy & Experience Design
Support the development and execution of engagement strategies across Verisk''s event portfolio, including:
Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences
Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events
Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives
Contribute to the planning and growth of the Emerging Professionals program and other audience-specific initiatives
Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization
Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies
Collaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk''s presence and differentiation in the market (both domestically and internationally)
Sponsorships, Partnerships & Solutions Gallery Strategy
Support sponsorship and partner engagement programs across flagship and industry events, including:
Assist in the development of sponsorship packages, benefits, and activation opportunities
Support sponsor and exhibitor communication plans, fulfillment tracking, and deliverable management
Coordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programs
Support vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activations
Track sponsorship assets, requirements, and fulfillment to ensure a positive partner experience
Support onsite sponsor, exhibitor, and solutions gallery experience execution as needed
Event Technology & Measurement Strategy
Support the adoption and optimization of event technology and measurement programs, including:
Content Strategy & Stakeholder Communications
Support strategic planning and cross-functional alignment efforts, including:
Event Engagement Strategy & Experience Design
Support the development and execution of engagement strategies across Verisk''s event portfolio, including:
Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences
Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events
Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives
Contribute to the planning and growth of the Emerging Professionals program and other audience-specific initiatives
Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization
Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies
Collaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk''s presence and differentiation in the market (both domestically and internationally)
Sponsorships, Partnerships & Solutions Gallery Strategy
Support sponsorship and partner engagement programs across flagship and industry events, including:
Assist in the development of sponsorship packages, benefits, and activation opportunities
Support sponsor and exhibitor communication plans, fulfillment tracking, and deliverable management
Coordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programs
Support vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activations
Track sponsorship assets, requirements, and fulfillment to ensure a positive partner experience
Support onsite sponsor, exhibitor, and solutions gallery experience execution as needed
Event Technology & Measurement Strategy
Support the adoption and optimization of event technology and measurement programs, including:
Content Strategy & Stakeholder Communications
Support strategic planning and cross-functional alignment efforts, including: