Strategic Marketing Advisor

Job Summary

The Strategic Marketing Partner (SMP) will serve as a marketing business consultant to business and service line leaders across the Corewell Health organization. Working alongside partners in Brand & Creative Services, Media, Consumer Experience & Insights and Digital Marketing & Engagement, the SMP develops strategic marketing plans in consultation with internal clients to meet the business objectives set by the organization. The SMP's decision-making process relies on market data, environmental industry insights and consumer segmentation to build upon a strong foundation of marketing and communications knowledge. This professional is dedicated to consumer acquisition and engagement, building relationships by identifying audience needs and wants with Corewell Health high value services and our consumer value proposition. The SMP researches and identifies the latest and most successful marketing tools and trends across multiple industries, then evaluates and shapes them for use at Corewell Health. Innovation is encouraged and rewarded at Corewell Health, as is managing within a budget and achieving results.

Reporting to the Senior Director of Brand Strategy and Integration, the Strategic Marketing Advisor drives brand campaign strategies with the primary goal of identifying creative, media and integrated marketing optimizations that propel campaign success. This role requires experience in advertising and marketing strategies, creative brief writing, creative concept development, traditional and digital media planning and data analytics. This role will advise multiple agency stakeholders and cross functional teams, acting as an advocate for brand-forward thinking within a complex, matrixed and highly regulated industry. Agency experience preferred.

Key focus areas for this role include:

• Creative strategy and optimization roadmap
• Translate the overarching brand narrative and campaign platform into evolving creative strategies, agency briefs, and roadmaps. Identify and shape the stories, proof points, and audience strategies needed to achieve campaign goals.
• Data analysis and storytelling
• Define success metrics and analyze multiple data sources to identify barriers and opportunities. Turn insights into clear direction for campaign evolution, optimization, and audience strategies.
• Strategic and creative thought leadership
• Monitor and translate industry, category, and cultural trends into opportunities to strengthen relevance and gain traction across multiple matrixed audiences.
• Integrated partnership and coalition building
• Build cross-functional alignment around campaign goals and performance. Guide co-creators in stewarding brand expression and achieving measurable outcomes.
• Agency management
• Support multiple agency relationships, bringing inspiration, insight, and curiosity that leads to stronger work.

Essential Functions

• Accountable for integrating business strategies for a cohesive go-to market plan based on division/service line objectives in alignment with the Corewell Health brand.
• Accountable for integrating business relationships with department/dyad leaders and projecting a sense of shared ownership for marketing efforts. Ability to bring a Point of View (POV) to service line discussions around current marketing trends and approaches and facilitate high-level workshops to develop marketing strategies and innovative tactics to create business value.
• Leads cross-functional project teams to produce work that achieves set metrics per campaign. Holds team members accountable for their project deliverables.
• Brings collected market and consumer data and insights to assist in the decision-making process related to marketing initiatives. Consumes research from various internal & external resources in order to achieve this.
• Responsible for reporting marketing results on a periodic basis to leadership throughout the system. Requires solid understanding of what constitutes return-on-investment for a given strategy. Responsible for tracking budgets & expenditures related to agreed-upon marketing tactics for assigned business lines.
• Develops and maintains collaborative, transparent relationships on behalf of the department, working with leaders and colleagues in and outside of the department to problem-solve and address barriers together.
• Makes decisions and advances work independently. Challenges thinking and encourages creative problem solving. Enhances teamwork. Ensures deadlines are met with the ability to escalate overlaps and misalignments, as well as synergies and opportunities in all project work.
• Engages in continuous industry/technical study, including best practices, to maintain professional competence, knowledge and skills necessary as an influencer within the department, organization and among professional peers.

Qualifications

• Required Bachelor's Degree
• Preferred Master's Degree
• 10 years of relevant experience Required
• 15 years of relevant experience Preferred
• 1 year of relevant experience Serving as an outside consultant Preferred

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Seldom
• Walking: Seldom
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Communications - Corporate

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

40

Days Worked

M-F

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.