Strategy Director

Strategy Director

• Full-time
• Strategy & Planning
• New York

Business Overview

Barrows is a commerce experience agency dedicated to building the world's leading experiences for brands and retailers. We combine data-led strategy, creativity, and technology to engage and convert shoppers online and in-store. From shopper marketing to retail toolkits, display design, category management, and store design, we deliver end-to-end solutions that do not just meet expectations; they reimagine them.

Backed by the scale and innovation of WPP and VML, our global team reimagines what is possible at the intersection of creativity and commerce. We bring together strategy and design to help the world's best brands achieve more in the world of commerce.

Roles and Responsibilities

Barrows is looking for a Strategy Director to join our dynamic team. Strategists are at the core of everything we do. They ground our most complex projects, turning research and data into actionable insights then translating how that comes to life across the commerce journey.

They have a passion for getting inside the mind of the shopper (whether online, in-store or just about anywhere else) to inform the strategies we bring to life.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Manage day to day creative strategy, direction and execution around all core projects and client programs.
• Collaborate with Senior Account and Creative leadership to deliver and streamline strategic vision through to execution with creative delivery across our portfolio.
• Embrace the role of thought leader, owning every room (virtual or physical), being a true partner to every client team as an industry persona and Barrows senior leader
• Communicate strategic visions to clients; help clients socialize strategy to their greater organization
• Navigate, research and distill brand, consumer, shopper and category data to infer critical and actionable insights that dictate strategic vision
• Exhibit a deep understanding of the US retail landscape inclusive and nationwide channel variation with nuanced knowledge around top retailers in the marketplace
• Own the development of data and insight-driven strategic objectives and creative conceptualization and execution
• Serve as lead copywriter with excellent creative and copywriting skills and experience writing consumer-facing copy focused on the sell
• Collaborate, and inspire inter-agency partners, bringing a deep understanding of end-to-end strategy from ATL to BTL, ensuring Barrows is driving shelf-back programming and ideas where possible
• Spearhead and engage in pitches, business development, and regular presentations to clients

Qualifications

• 8+ years of agency and/or strategy experience in brand, trade or shopper marketing or category management/sales
• Superior storytelling ability with excellent presentation and copywriting skills
• Experience developing category or retailer led BTL programming, retail strategy, and shopper journeys strongly preferred
• Creative thinker with objective lens on varying consumer and shopper segments
• Bring forth a passion for the psychology behind how and why shoppers make purchase decisions
• Exhibit a deep understanding of the US retail landscape, inclusive of channel variation and top retailers in the marketplace
• Shopper experience and holistic 360-degree planning preferred
• Ability to adapt to changing priorities, while working quickly against short deadlines
• Ability to work in the office 3 days a week.

Salary and Benefits

The salary range for this role is $125,000 - $175,000

• exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

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