TITLE Student Marketing Assistant
DEPARTMENT BabsonARTS
REPORTS TO Samantha Gambaccini, sgambaccini@babson.edu | 781.239.4040
PAY RATE $15.00/hour, 4-6 hours/week
THE OPPORTUNITY
The Student Marketing Assistant will collaborate with the BabsonARTS Marketing Associate and other staff members to promote arts events and programs across the Babson community, the greater Wellesley area, and broader audiences. This role will support the creation and distribution of promotional materials, including written content, social media posts, and visual assets, under the guidance of BabsonARTS staff. The Student Marketing Assistant will be encouraged to take initiative in developing creative approaches to event promotion using existing marketing tools and platforms. The position also offers opportunities to learn about and engage with a variety of marketing channels, helping to expand the visibility and impact of BabsonARTS programs both on and off campus.
WHAT YOU WILL DO
- Support the promotion of BabsonARTS events and programs through social media, digital communications, and other marketing channels.
- Create and edit basic marketing materials, including graphics, social media content, and other promotional assets.
- Assist with event documentation through organization and maintenance of digital media assets.
- Maintain awareness of current and upcoming BabsonARTS programs and events to ensure accurate and timely marketing communications.
- Update and maintain marketing databases and mailing lists.
- Coordinate event promotion through designated campus communication channels, including digital displays, campus newsletters, and online platforms.
- Distribute and maintain promotional materials on campus and in the local community, including posting and removing flyers and notices as needed.
- Attend selected BabsonARTS events to provide marketing support and capture content for future promotional use.
- Monitor social media engagement and provide feedback on audience trends and promotional effectiveness.
- Contribute creative ideas for increasing awareness of BabsonARTS programs among students and community audiences.
- Support marketing projects and special initiatives as assigned by the BabsonARTS Marketing Associate and other BabsonARTS staff.
- Accurately track and submit work hours in a timely manner.
- Assume additional responsibilities as required.
YOUR TEAM WILL INCLUDE
N/A
WHAT EDUCATION AND SKILLS YOU WILL NEED
- Currently enrolled as a Babson College student.
- Personal or professional online portfolio and/or social media accounts may be reviewed as part of the application process.
- Professional demeanor, strong work ethic, and reliability, including punctuality and the ability to meet deadlines.
- Experience managing social media accounts and creating content for social media campaigns.
- Strong interest in the arts and enthusiasm for the mission and programs of BabsonARTS.
- Excellent written, verbal, and interpersonal communication skills.
- Ability to work independently, take initiative, and contribute creative ideas.
- Strong organizational skills and attention to detail.
- Ability to embrace ideas and changes created by all community members.
- Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
- Ability to anticipate and effectively handles change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions.
- Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).
HOW AND WHERE YOU WILL WORK
4-6 hours per week, on a recurring schedule with some exceptions. Work will primarily take place in-person in the BabsonARTS Offices, Trim 216, with remote opportunities as available. Occasional evening and weekend work required (scheduled well in advance with full consideration of class work and schedule).
ADDITIONAL SKILLS YOU MAY HAVE
- Experience with Microsoft PowerPoint and Canva preferred.
- Familiarity with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator, preferred but not required.
- Interest in pursuing arts marketing, digital media, communications, or related fields is a plus.