Survey Expert (Consultant Role)

US News & World Report ,L.P.
  • Washington, District of Columbia
    6 days ago

    Job Description

    U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers andInsurance.

    We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow .

    We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.

    Your role in helping us shape the future:

    U.S. News empowers everyone to thrive. In this position, you will help guide our expansion of consumer surveys to be used in editorial content, unique, data-driven stories and social media promotion. This role will also help us explore expanding co-branded surveys on behalf of our advertising clients.

    You'll work closely with the executive editor, vertical managing editors, PR managers and advertising sales teams on crafting survey topics, questions and responses, reviewing surveys made by our editorial teams, ensuring data integrity, and helping create co-branded surveys. You will direct and oversee survey builds, execution and analysis. You will also help us evaluate third-party survey vendors, pricing and budgeting.

    Are you up to the challenge?

    You should be a survey expert who knows how to write survey questions, craft unbiased, neutral multiple choice responses, and determine a statistically significant number of responses. As part of the job, you'll:

    • Work with editorial teams to review and help create surveys to be used in content creation and promotion efforts.

    • Work with PR and editorial teams to determine survey topics that will drive high-quality external backlinks and editorial coverage, as well as brand awareness, social engagement, and new traffic sources.

    • Help editorial and PR teams determine best cadence and volume of surveys to create timely, engaging survey results on a regular basis while avoiding oversaturating the market.

    • Evaluate third-party survey vendors to determine the best fit for our needs.

    • Work with survey vendor(s) on cost, volume and execution.

    • Act as the point of contact for the survey vendor on data verification of responses, ensuring respondents are filtered appropriately and data is statistically sound.

    • Partner with our ad sales team to help create co-branded surveys for clients that target specific audience segments.

    • Evaluate subscription/pay B2B survey opportunities in our health, education and money areas.

    Please submit a resume for consideration.

     

    Numbers & Facts

    LocationWashington, District of Columbia
    Websitehttps://money.usnews.com/careers

    Skills

    • Advertisingunmatched
    • Advertising Salesunmatched
    • Advertising and PRunmatched
    • Analysis Skillsunmatched
    • Brand Marketing (Branding)unmatched
    • Budgetingunmatched
    • Cadenceunmatched
    • Conferencesunmatched
    • Consultingunmatched
    • Consumer Brandingunmatched
    • Content Developmentunmatched
    • Data Qualityunmatched
    • Digital Mediaunmatched
    • Editingunmatched
    • Entertainment and Mediaunmatched
    • Healthcareunmatched
    • Hospitalunmatched
    • Journalismunmatched
    • Market Surveysunmatched
    • News Reportingunmatched
    • Pricingunmatched
    • Public/Media/Press/Analyst Relationsunmatched
    • Real Estateunmatched
    • Statisticsunmatched
    • Team Playerunmatched
    • Time Managementunmatched
    • Vendor/Supplier Selectionunmatched

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