SVP Sales, Marketing Solutions

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

The Sr. Vice President, Sales – Marketing Solutions is responsible for developing and executing the sales strategy to accelerate profitable Marketing Solutions growth across existing Vericast clients and targeted prospects. Reporting to the SVP Sales, this leader will align business development, client growth, consultative strategy, and financial institution marketing expertise to expand revenue, increase wallet share, acquire new clients, and strengthen executive relationships.

 

The Sr. Vice President will lead the Principal Bank & Credit Union Marketing team, the leader of the Client Strategist team, and the Director Client Growth team. This role establishes clear priorities, operating rhythms, coverage models, and performance expectations across the full sales cycle—from market development and opportunity creation through solution design, closing, onboarding, retention, and account expansion. The leader will build a high-performing, collaborative team that connects client needs with Vericast’s marketing, media, data, analytics, and technology capabilities to deliver measurable client outcomes and sustainable growth.

KEY DUTIES/RESPONSIBILITIES

• Sales Strategy & Revenue Leadership: Develop and execute the Marketing Solutions sales strategy for existing clients and prospects. Own revenue, bookings, pipeline, client retention, and profitable growth objectives. Translate enterprise priorities into annual business plans, account coverage strategies, market segmentation, and measurable team goals. Monitor performance and adjust resources and priorities to achieve results. (30%)
• Client Growth & New Business Development: Drive expansion within underpenetrated Vericast relationships and acquisition of on-strategy prospects. Ensure disciplined prospecting, opportunity qualification, account planning, consultative discovery, business case development, proposal execution, negotiation, and closing. Build and maintain senior relationships with CMOs, marketing leaders, retail and lending executives, digital leaders, and other economic buyers. (25%)
• Team Leadership & Talent Development: Lead, coach, and develop the Principal Bank & Credit Union Marketing, Client Strategy leadership, and Director Client Growth teams. Establish clear roles, performance standards, incentives, succession plans, and development priorities. Attract and retain high-performing talent and address performance concerns effectively and promptly. (20%)
• Integrated Client Strategy & Cross-Functional Leadership: Create an effective operating model across sellers, strategists, product, analytics, marketing, sales enablement, operations, and delivery teams. Ensure client insights and financial institution expertise shape compelling, outcome-based solutions. Remove barriers, clarify ownership, and coordinate resources to improve speed, win rates, client value, and execution quality. (15%)
• Forecasting, Performance Management & Market Insight: Maintain accurate forecasts and a healthy, appropriately staged pipeline. Establish metrics and operating reviews for activity, conversion, bookings, revenue, retention, profitability, and client outcomes. Synthesize market, competitive, customer, and performance insights to identify risks, opportunities, offering enhancements, and go-to-market improvements. Provide clear and timely business updates to the SVP Sales and other senior leaders. (10%)

Qualifications

EDUCATION

• Bachelor’s degree in Business, Marketing, Communications, or a related field (Required)
• Master’s degree or MBA (Preferred)

EXPERIENCE

• 12+ years of progressive B2B sales, business development, account growth, or marketing solutions experience, including a demonstrated record of meeting or exceeding significant revenue and bookings targets (Required)
• 7+ years leading sales, client strategy, consulting, or business development teams, including leaders of teams (Required)
• Experience selling complex marketing, media, martech, adtech, analytics, customer engagement, or agency solutions through consultative, multi-stakeholder sales cycles (Required)
• Experience developing new business while expanding and retaining strategic client portfolios (Required)
• Experience selling to banks, credit unions, or other financial services organizations and navigating related regulatory and compliance considerations (Preferred)
• Experience in a marketing agency, consulting firm, media organization, or marketing technology company (Preferred)

KNOWLEDGE/SKILLS/ABILITIES

• Expert sales leadership, consultative selling, strategic account management, opportunity qualification, negotiation, and closing capabilities
• Strong understanding of customer acquisition, retention, personalization, omnichannel campaign strategy, digital and traditional media, audience targeting, analytics, measurement, attribution, and ROI
• Ability to translate client business objectives and data insights into differentiated solutions, compelling value propositions, and executive-level stories
• Demonstrated ability to lead through influence, align cross-functional teams, clarify accountability, and drive decisions in a matrixed environment
• Strong financial acumen, including forecasting, pipeline analytics, revenue planning, profitability, and resource allocation
• Executive presence and excellent written, verbal, presentation, facilitation, and interpersonal communication skills
• Proven ability to recruit, coach, motivate, develop, and performance-manage high-performing teams
• Strategic, client-focused, accountable, resilient, and adaptable, with high integrity and sound judgment
• Ability to operate effectively in a fast-paced environment while balancing near-term sales performance with long-term client and organizational value

EQUIPMENT/SOFTWARE UTILIZED

• CRM platforms used for account management, pipeline management, forecasting, and reporting
• Sales enablement, conversation intelligence, analytics, and content management platforms
• Microsoft 365, including Outlook, Teams, Word, Excel, PowerPoint, and SharePoint
• Videoconferencing and internal systems supporting contracts, pricing, and business performance

COMMUNICATION AND CONTACTS

Regular communication with clients, prospects, senior executives, direct and indirect reports, Product, Marketing, Analytics, Sales Enablement, Operations, Finance, Legal, and other internal and external partners. Must be highly effective in executive presentations, complex negotiations, performance discussions, and communication of strategy, priorities, risks, and business results.

DECISION MAKING

Significant autonomous decision-making authority within approved strategy, financial parameters, commercial policies, and delegated authority. Decisions include sales strategy, account coverage, resource deployment, talent and performance management, opportunity prioritization, client escalation, and recommendations involving pricing, terms, and investment. Complex or material decisions are aligned with the SVP Sales and appropriate cross-functional leaders.

OTHER

Travel is required to client sites, industry events, and internal meetings. The expected level of travel is approximately 40–60%, based on business needs. Perform additional responsibilities as assigned.

Additional Information

Salary range: $230,000 - $250,000 Annually 

Position is eligible for a sales incentive/commission program

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Applications will be accepted through December 11, 2026, after which the posting will be closed and no longer available for submissions.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

WHAT WE BELIEVE

At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.

Together, let’s advance performance for all.

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at 

talentacquisition@vericast.com

. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf