TDM Marketing Specialist

Description

Responsibilities

• Create and edit content for blogs, newsletters, websites, social media, email campaigns, paid media, and marketing materials 
• Collaborate with designers and marketing staff to produce visually engaging communications, and to source stories and updates 

• Execute marketing and communication tactics, including content publishing, scheduling, and campaign deployment 
• Coordinate production timelines with creative, marketing, and programs teams 
• Assist with implementing multi-channel marketing campaigns across digital platforms including social media, paid media, and email marketing 
• Maintain content and editorial calendars, CMS, and performance analytics for marketing channels 
• Coordinate with project teams to identify and develop project-related content 

• Ensure content aligns with brand voice, positioning, and visual identity 
• Help develop messaging frameworks that support marketing campaigns and project communications 
• Contribute to storytelling that highlights Alta and client’s work, impact, and expertise 

• Track content engagement and performance across digital platforms (engagement, clicks, conversions, email performance, etc.) 
• Identify opportunities to improve reach, engagement, and effectiveness (testing topics, formats, timing, etc.) 
• Apply insights from performance metrics to inform future content strategies 
• Maintain/update content on CMS (i.e., WordPress); optimize content for SEO 

• Review and edit content to ensure clarity, accuracy, and consistency 
• Ensure marketing materials meet Alta’s quality and brand standards 
• Maintain high standards for written and visual communication materials 

• Work closely with project managers, subject matter experts, and marketing staff to support content development 
• Coordinate with external vendors and contractors when needed 
• Contribute to a collaborative and creative team environment by communicating clearly, sharing updates proactively, incorporating feedback, and working across teams to move projects forward 
• Take initiative to clarify needs, identify next steps, and follow through on requests with attention to deadlines, details, and communication 

Qualifications

• Bachelor’s degree in marketing, public relations, communications, journalism, digital media, or a related field 
• 3+ years of professional experience in marketing, public relations, communications, or content development 
• Experience working in a consulting, agency, or multi-client environment a plus 
• Demonstrated experience managing multiple marketing, public relations, or communications projects 
• Excellent writing, editing, and communication skills 
• Strong organizational and time-management skills with the ability to manage multiple priorities 

• Social media platforms (Meta, TikTok, YouTube, etc.) 
• Content management systems (e.g., WordPress or similar platforms) 
• Email and automated marketing platforms used to engage users and manage campaigns (e.g., Mailchimp, Constant Contact, Ortto, HubSpot, or Pardot) 
• Integrated technology tools that support audience engagement, lead capture, workflow automation, or user feedback (e.g., Zapier, Typeform, HubSpot, or similar platforms) 
• Project management tools (e.g., Asana, Wrike, Basecamp) 
• Microsoft Office (Word, Excel, PowerPoint) 

• Experience working on marketing, public relations, or communications for planning, transportation, sustainability, or public sector projects 
• Familiarity with behavior change marketing, community engagement, or transportation demand management (TDM) 
• Experience developing multimedia content such as video, webinars, or infographics 
• Interest in sustainable transportation, community development, and active mobility 

What We Offer

• Medical: PPO or HSA medical plans, Alta pays 75% of the cost
• Dental/Vision: PPO, Alta pays 90% of the cost
• Life Insurance: Alta pays 100% of the premium for life and AD&D, equal to your base compensation
• 401(k): Alta provides a match up to 3%
• PTO: 21 days accrued annually to start
• Holidays: 11 total company paid holidays
• Paid Parental Leave/Short-Term Disability 
• Additional Benefits: Wellness reimbursement up to $800 annually, Alta Gets Around benefit of up to $900 annually, 5-year travel award, and professional development opportunities