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Tech Recruiter - Lead Audience Strategy

Expert Technology Services

Miami, FL

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JOB DETAILS
SKILLS
Business Analysis, Campaigns, Channel Marketing, Cross-Functional, Customer Relations, Customer/Client Research, Data Mining, Email Marketing, Marketing, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Needs Assessment, Online Marketing, Revenue Growth, Strategic Planning, Technical Recruiting, Test Data
LOCATION
Miami, FL
POSTED
2 days ago
Job Summary (List Format) Tech Recruiter (Business Intelligence and Segmentation Team):

- Support the company's transformation to a data-driven approach in customer marketing messaging.
- Drive strong customer engagement by enabling relevant, personalized digital marketing content.
- Develop a deep understanding of customer profiles and needs to help increase direct business.
- Perform exploratory data mining to uncover new opportunities for marketing personalization.
- Assist Marketing Channel teams in building custom data segments for testing targeted consumer offers, primarily via email channels.
- Provide strategic recommendations to align the right marketing offers with the right audiences.
- Help build, execute, and optimize marketing strategies based on audience performance and business objectives.
- Contribute to driving revenue growth through effective audience targeting and campaign optimization.
- Work within a cross-functional pod focused on customer personalization and high-performing marketing initiatives.
- Assess business needs and develop strategic recommendations for audience selection and campaign testing, especially for planned email marketing efforts.
- Collaborate closely with marketing and analytics teams to ensure successful campaign execution.

About the Company

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Expert Technology Services

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