Technical Sales Representative - Embedded & Industrial Computing

Location: LATAM Remote (Mexico, Colombia, Panama, Costa Rica) 
Department: Sales
Reports To: Inside Sales Manager
Employment Type: Full-Time

Position Summary

The Technical Sales Representative manages and grows relationships with assigned enterprise customers in the embedded and industrial computing market.

This position serves as a primary commercial contact for U.S.-based customers and works closely with Sales, Engineering, Supply Chain, Planning, Quality, and Finance to support customer programs throughout their lifecycle.

The role combines technical sales, account management, customer program coordination, and business development. Responsibilities include developing quotations and proposals, coordinating technical product requirements, managing revenue forecasts, supporting customer orders and engineering changes, protecting account profitability, and identifying opportunities to expand existing business.

The Technical Sales Representative also partners with field Account Executives to develop new enterprise opportunities and transition new accounts into long-term customer relationships.

Key Responsibilities

Customer & Account Management

• Serve as a primary commercial contact for assigned enterprise customers.
• Build relationships with customer purchasing, engineering, operations, supply chain, and other stakeholders.
• Understand customer applications, product requirements, forecasts, business priorities, and product roadmaps.
• Drive customer retention and identify opportunities to expand existing business.
• Coordinate internal resources to resolve customer and program issues.

Technical Sales & Business Development

• Prepare quotations, proposals, and commercial responses to customer requirements.
• Work with Engineering to understand customer applications, technical specifications, and product requirements.
• Support Account Executives with new opportunities, technical-commercial proposals, and new-account onboarding.
• Identify opportunities for new products, projects, and increased revenue within existing accounts.
• Participate in technical and commercial discussions involving embedded computing, industrial computing, computer hardware, and related technologies.
• Develop prospective customer relationships when appropriate.

Revenue, Forecasting & Profitability

• Develop and maintain customer revenue forecasts.
• Analyze customer demand, forecast changes, and actual revenue performance.
• Monitor account profitability and support achievement of margin objectives.
• Identify financial impacts associated with engineering changes, demand changes, schedule changes, material costs, and customer-specific requirements.
• Coordinate pricing or other commercial actions necessary to protect profitability.

Quotes, Orders & Program Coordination

• Prepare and manage customer quotations and support commercial negotiations.
• Review purchase orders for alignment with quotations, pricing, delivery requirements, and commercial terms.
• Coordinate with Planning, Supply Chain, Engineering, and other teams to support successful order execution.
• Communicate significant delivery, schedule, supply, and program issues to customers.
• Coordinate solutions to commercial or operational issues affecting customer programs.

Product Lifecycle Management

• Coordinate customer requirements involving Engineering Change Orders (ECOs).
• Support quotation and management of Non-Recurring Engineering (NRE) costs.
• Coordinate commercial requirements associated with component changes, product revisions, obsolescence, and end-of-life situations.
• Support customer inventory programs and other customer-specific inventory arrangements.
• Work with technical teams to ensure customer-approved product changes are communicated and implemented effectively.

Quality & Customer Issue Resolution

• Coordinate with Quality, Engineering, Supply Chain, and other teams to address customer quality issues.
• Maintain clear customer communication throughout investigation and resolution.
• Support corrective-action and continuous-improvement activities involving assigned accounts.

Financial Coordination

• Support resolution of customer invoice and payment issues.
• Coordinate with Finance to resolve commercial discrepancies.
• Help maintain assigned accounts in good financial standing.

Qualifications

Education & Experience

• Bachelor's or associate degree in Engineering, Computer Science, Information Technology, Electronics, Business, Supply Chain, Sales/Marketing, or a related field preferred.
• Equivalent technical training combined with relevant professional experience will be considered.
• 3+ years of experience in technical B2B sales, technical account management, sales engineering, customer program management, electronics, or another customer-facing technical role preferred.
• Experience supporting customers in the United States or other international markets strongly preferred.
• Experience with OEM, electronics, technology, industrial, manufacturing, medical device, or related customers preferred.

Technical Knowledge

Experience with or knowledge of one or more of the following is highly desirable:

• Embedded computing and embedded systems
• Single-board computers (SBCs)
• Industrial PCs
• Computer hardware
• Edge computing
• Electronic components and systems
• OEM product development
• Industrial automation or equipment
• Medical or other regulated applications
• Product lifecycle management
• Engineering change processes

An engineering, electronics, computer hardware, or similar technical background is strongly preferred, but demonstrated technical-sales experience may substitute for formal technical education.

English Language Requirement

Advanced English proficiency (C1/C2) is required.

This position works extensively with U.S.-based customers and internal teams. Candidates must be comfortable:

• Leading customer meetings in English.
• Discussing technical and commercial requirements.
• Preparing quotations, proposals, presentations, and professional correspondence.
• Reading technical documentation and product specifications.
• Explaining complex customer, technical, operational, and commercial issues clearly.

Technology & Business Skills

• Experience with ERP and CRM systems preferred.
• Strong Microsoft Excel, Word, and PowerPoint skills.
• Ability to analyze customer, sales, forecast, and financial information.
• Ability to learn and effectively use AI-enabled productivity and sales tools.
• Comfortable collaborating with remote sales, engineering, operations, and customer teams.

Core Capabilities

• Technical aptitude and curiosity
• Customer focus
• Commercial judgment
• Account ownership
• Problem-solving
• Negotiation
• Revenue and margin awareness
• Analytical thinking
• Project and program coordination
• Clear written and verbal communication
• Initiative and follow-through
• Adaptability
• Ability to work independently in a remote environment

Travel

Ability to travel internationally, including periodic travel to customer and company locations in the United States, up to approximately 25%, based on business needs.

Candidates must be able to meet applicable international travel and entry requirements.

Compensation

Base salary: MXN 550,000-750,000 annually

Target incentive: approximately 15-20% of total target cash compensation